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The Few Constants In Life - Prabjot Suri, NMIMS Mumbai

The Few Constants In Life - Prabjot Suri, NMIMS Mumbai

Coming from the land of the Tata’s we can’t help but notice the other conglomerates on the scale that Tata exists in our lives. It would pop up in the discussions about philanthropy and employee satisfaction in school classrooms and social groups. My first encounter with a product from Aditya Birla Group was with Freshwrapp (brand of aluminium foils) that they provide for food packaging. I could feel the warmth of my mother’s chapatis hours after they were prepared. As a kid, I would refer to the foil as Freshwrapp itself not realizing it was the name of the brand. Such was the effect of this product.

Prabjot Suri
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Challenges And Mistakes - The Learnings Of Life | Sahil Rawat, MDI Gurgaon

Challenges And Mistakes - The Learnings Of Life | Sahil Rawat, MDI Gurgaon

Would there be anyone who has not faced a challenge in his/her life? I guess, no. Challenges are a part of life which make us learn our strengths and weaknesses and work on them for the future perspective. If a person is not aware of his weaknesses, then how can the person improve those factors to reach greater heights? Challenges help a person to become resilient. It helps to become a better version of yourself. A life without challenges seems to be kind of pointless.

Sahil Rawat
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The Fighter Inside Me - Prabjot Suri, NMIMS Mumbai

The Fighter Inside Me - Prabjot Suri, NMIMS Mumbai

I have been a good student all my life. My accolades were an instrument of pride for my family and when I scored above 90 percent in my tenth standard even after losing my grandparents a few days before my exams, my relatives had named me genius! They were all anticipating me to get laurels in my competitive entrance examination as well. Although I had an inclination towards Science, I never really believed I could crack the dreaded IIT-JEE or AIEEE exam. Conveying this to my parents would have only brought them pain as they were not very open to my idea of not applying for the exams at all. I worked hard on my concepts and tried solving the sheets provided by my coaching centre, but all was in vain. Eventually, I managed a seat in SRM University. Financially, it was out of my parent’s reach and them being disappointed in me added to my agony.

Prabjot Suri
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It's Not Just A Brand!| Anup Mohan| IIFT

It's Not Just A Brand!| Anup Mohan| IIFT

It was a sweltering summer day. The mirage made it appear as if we were floating in a sea of superheated liquid rather than driving down a highway in Chittaurgarh in Rajasthan. We marvelled at how beautifully deadly the rolling sand dunes were on either side. Hailing from Kerala myself, this was as alien a landscape as I could ever encounter. My driver told me in a crisp Jaipur accent that we would be stopping at the next shanty on the way as he had to feed the goats that accompanied us in this rather uneasy journey. I agreed readily as the insides of the 1995 mini-truck had started to emanate a weird concocted smell of fuel, sweat and paan. The next shanty that we came across was a typical highway stopover. A banyan tree occupied the position of pride, a small run-down dhaba that warned us to stay hungry and a small brick room by the side. I sat down under the banyan and waited for the goats to be fed. I noticed a group of 4 children. They were impeccably dressed in uniforms and on approaching me, I learned that they were speaking English. Bewildered, I noticed them walking into the small room by the dhaba. Not able to contain my inquisitiveness, I followed them. It was then that the rising sun logo of Aditya Birla Group came to my notice. It wasn’t an imposing mark of the group, just a small cardboard-cut logo hung near the entrance. Inside were about 12 children of around 8 to 9 years of age sitting in a very basic learning environment. The walls were covered in alphabets and quotes. I stood there trying to gauge the sheer remarkability of the view. I was in the middle of nowhere, a place where I wouldn’t have stopped if not for the goats, and here I find a classroom where the children speak excellent English. I don’t know how Aditya Birla Group got here, I don’t know how they managed to find teachers to work here and above all, I don’t know how they felt they had to do this. I learned they have English strengthening courses throughout the country. This wasn’t a one-off, and it changed my idea of corporate responsibility. Because this was more than that. This was a genuine effort to educate children in the remotest corner. I can only hope that I stumble upon another shanty in another corner of this country which Aditya Birla Group is transforming.                                                    

ANUP MOHAN
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Aditya Birla Group; Inadvertently Shaping India’s Lifestyle | Disha Shinde, IIFT

Aditya Birla Group; Inadvertently Shaping India’s Lifestyle | Disha Shinde, IIFT

Over time brands have grown to do more with identity than identification. We have integrated brands in our personal lives in terms of status indicators and trust in quality. Even still it is almost ironic how we claim to love or be loyal to a brand without having any clues about those who introduced the brand and created its image as we see it.

Disha Shinde
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