MBA Aspirant | InsideIIM

'Alive' Movie Analysis : Organisational Behaviour In Action - Pooja, TISS Mumbai

In 1972, an Uruguayan chartered flight carrying 45 people, which included a rugby union team, their family and friends, crashed in the Andes mountains. 27 people survived the crash and sought shelter in the wreckage of the flight. However, an avalanche, and injuries as well as the cold took many lives, and only 16 people survived the incident. Stranded in the Andes mountains, they battled the harsh elements, and had little food and no fuel. They ultimately had to resort to eating the dead. Two members from the group undertook a gruelling 10 day trek across the mountainous landscape, and were finally found by a Chilean arriero. The rest of the survivors were then rescued. A film was made on this incident in 1993, titled ‘Alive’.

Pooja Wanpal25 Sept 2016

Riding On A Wave Of Nostalgia With Paper Boat - Strategy With RS

The traditional Indian drinks brand Paper Boat launched in 2013 and has tasted success in a very short number of years—in the process carving out an entirely new segment in the beverages industry.

Rajesh Srivastava23 Sept 2016

'3 Months Are Good Enough To Crack The CAT For Aspirants Who Are Thorough With The Basic Concepts' - Abhishek Sambangi - 99.32 CAT 2015 - IIM Ranchi

Here we bring you the CAT topper of our batch, Abhishek Sambangi (99.32, VARC 86.34, DI/LR 99.71, QA 99.15) who is currently pursuing the PGDM course (batch 2016-2018) at IIM Ranchi.

Nikhita Basti23 Sept 2016

Go To Formula E, Win 5 Lacs, Be on National TV - This Is The Mahindra War Room

Life of a b-school student can often feel like a battlefield. Sometimes it may even feel like going to a gunfight with a knife. Every day is a new fight to be won. You win some, you lose some. But these battles help you fight the war. Small victories and huge defeats only make you stronger to be able to win the war. And that's the whole point, isn't it? B-schools are battlefields that equip you to emerge victorious at the war in the business world. And where there's a battle, there will be chaos, and with chaos comes the opportunity to restore order. Sun Tzu said, "Victorious warriors win first and then go to war, while defeated warriors go to war first and then seek to win." To win first, you need to fight in the battlefield. Lose if you must, because when you lose you learn. And in this endeavor to help you learn more, to prepare you for the war, Ares, the Greek God of War along with Mahindra and Mahindra bring to you the Mahindra War Room.

InsideIIM Career Services23 Sept 2016

Three Musketeers Of The Business World: Pathos, Ethos And Logos - Marico's Next Gen

The process of Critical Thinking is inherent in everyone and is often the means to make the best decisions. While critical thinking is important, it often ignores the people involved and their emotions. It may help you arrive at the most logical conclusion, but that might not be enough to get your work done. Krishna Pratap Ramesh faced the same issue. A chemical engineer, NITIE alumnus and currently a Management Trainee at Marico, Krishna is an out and out logical person. Being an engineer, he had a very logical bent of mind and always placed ‘logic’ on a pedestal. He says, “I used to be a super logical person. I needed everything in a logical order and had a clear idea what should be done when, as guided by logic. When something did not go well despite the logic being precise, I would get irritated. That’s when my super-boss made me understand that everything doesn’t work according to logic all the time. The sequence usually goes like this - pathos, ethos and logos, i.e. emotions, followed by trust, and lastly, logic. This was something I had never considered and turned out to be the biggest learning for me when I interned with Marico.”

InsideIIM Career Services23 Sept 2016

How To Prepare For CAT DI & LR Section - Edwin Jose, CAT 2015 - DILR 100 Percentiler, Overall 99.99%ile

Indrajeet Singh, the CEO of iQuanta gave a new direction to the world of online teaching where the doubts gets cleared within seconds or minutes using the previously neglected medium, Facebook as his platform. He started iQuanta last year, and it delivered splendid results in its very first year with two 100%ilers, sixteen 99.6+ %ilers & around 30 final converts from IIM A,B,C and XLRI. iQuanta is mostly about unconventional methods and concepts which aren’t taught in conventional coaching centres and his free peer learning platform i.e. CAT Preparation group is 93k members strong and is highly active – https://www.facebook.com/groups/Rockthecat/

Indrajeet iQuanta22 Sept 2016

Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta

"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last 10 years, Saffola life has been educating Indians on preventive heart care for quite a few years. Since risk factors of Cardiovascular Diseases (CVD) start early in India and prevention of these diseases requires an integrated life course approach, Saffola has over the years built an ecosystem which works actively towards adopting a healthier lifestyle".

Niteen Bali22 Sept 2016

'I Read 'The Hindu' Everyday To Prepare For VARC' - Mahakpreet Singh Bhatia - IIM Shillong

Mahakpreet Singh Bhatia, batch of 2016 IIM Shillong. After graduating from NIT Jamshedpur as a civil engineer in 2014, I joined Mu Sigma Inc. as a decision scientist. Post that, I joined the PGDM programme of IIM Shillong with an objective of excelling in my career path and hope to work for a reputable firm as a consultant. I am passionate about cricket and a die-hard fan of the Indian Cricket Team.

PR Cell IIM Shillong22 Sept 2016