MBA Aspirant

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Sensodyne's 'Native Content' Strategy Is A Winning Formula - Strategy With RS

Sensodyne's 'Native Content' Strategy Is A Winning Formula - Strategy With RS

Sensodyne wants to own ‘sensitivity’ in the heart & mind of its customers. It also knows that it may not be successful in achieving this objective by merely putting out ‘advertisement’ - research indicates that majority of people are likely to ignore them or may not believe them – because experience has taught them that an advertisement contains biased,1 – sided information which the company puts out so that buying decision is made in there favor.

Rajesh Srivastava
MICA Batch Topper Jennifer Jacob relives her MBA journey

MICA Batch Topper Jennifer Jacob relives her MBA journey

Jennifer Jacob graduated top of her class at MICA, Ahmedabad this year. She recalls her journey through the twisted bylanes of MBA Entrance Exams, how she enjoyed her MBA and why not being a topper doesn't spell doom for your career.

Student Team 2015-16
MBA Aspirant | InsideIIM