MBA Aspirant

Managing CAT Prep And Work

Steady Decline in CAT applications

The CAT data which show a decline of close to 10% (from 2.14 lac in 2012 to 1.94 lac registrations in 2014) in the number of MBA aspirants over the past 3 years. Does that mean the top B-Schools of the country are losing their sheen? MBA losing its value? Not really.  In a recent survey it was found that 3 out 4 MBA grads said that they could not have got in to their present jobs without their MBA.  According to corporate survey by GMAC (company that brings GMAT) globally, 84 percent of employers plan to hire MBA graduates this year which is an increase of 10 percent from last year. It also says 96 per cent of employers worldwide concurred that hiring from business schools created value for their companies.

No Converts This Year...What's Next?

It's the back end of May and the final shortlists of most B-schools are out. While some rejoice on receiving that dream admit, many aspirants face the setback of missing out. For the ones who missed out it is time to shake off the initial disappointment and introspect and look forward.  Turning back the clock to May 2014 and I too was one of the introspecting aspirants.

How to Get Customers to Own Your Brand - Case Studies from AirBnB, Uber and Pepsi

Today’s customers are no longer satisfied being passively involved with the brand they patronize; they wish to be actively engaged with a brand because they subliminally believe that it belongs to them. Legally the brand belongs to the enterprise, but emotionally its ownership rests in the hearts of customers.

A Life Beyond Placements

So often during the admission season, the IIM life is only seen through the miniscule lens of placements. There can be no denying that placements are an integral and much sought-after part of this entire MBA journey, but the vistas of knowledge, experience and learning must not go understated. From the moment we step in- in our case “Aarambh” to the very last day at IIM Rohtak, it is a revered learning experience with value addition from all corners. Peer learning, diverse student body, campus life, interactions with the best faculty- it is indeed a privilege to be part of the smartest community in our country. Let it be academic projects, competitions or the student driven committees, this two year sojourn in life’s journey is an unparalleled experience.

'After My Internship Experience with Luxury Brand Hermes, I Decided To Get Into Marketing' - Simran Bhachoo, MISB Bocconi

Simran Bhachoo is one of the graduates at MISB Bocconi who is known to be an all-rounder. She will be working with the Future Group and has a diverse set of experiences throughout her undergrad and MBA. She worked with Hermes, a leading luxury brand from France during her internship and has chosen Marketing as her career domain.

Join Fitternity's Mission to Uncomplicate Fitness

WHAT IS FITTERNITY Fitternity is an online fitness discovery platform that aims to simplify fitness. Users can find fitness options (from gyms to yoga to zumba, crossfit, personal trainers and more) in their vicinity and get all details (like offerings, photos, reviews, rate card, timings etc.) without stepping outside their house. They can also book unlimited trials (free sessions which are facilitated by Fitternity) till they figure out the right option

3 Management Concepts which B-Schools Do Not Teach You Right

It is always considered to be good to pursue an MBA degree from a reputed B-School before handling a management role. But what disappoints the most is the inability of majority of B-Schools to showcase the core corporate realities & to teach the implications of management concepts. Most of the B-Schools focus on the breadth of knowledge rather than depth of it. Practical irrelevance of this knowledge for the future managers is the by-product of this approach. Here are 3 important management concepts which B-Schools are usually failed to teach practically:-