“Entrepreneurship for women is a real possibility today!” says Prof. Anita Kshetri
“It’s still a little tough for the women to be entrepreneurs, but Indian Society is changing and gradually we are seeing more acceptance of women entrepreneurs. There are a lot of support mechanisms from State and Central Governments. What we really need is awareness of these support systems, a bit of hand-holding and encouragement from the family and community”. These are the words of Prof. Anita Kshetri, Assistant Professor Marketing, Kirloskar Institute of Advanced Management Studies (KIAMS). She was addressing young women and men who gathered on the 27th of February, 2014 to hear her speak. Prof. Kshetri was invited by the M.A.Rangoonwala Institute of Hotel Management & Research, Pune to deliver a lecture on “Setting upof Bakery Business for Girls”.
KIAMS Harihar & Pune
What’s Worth Reading | Shreyas Recommends – (Week 42: Apr 14 – Apr 21 )
Shreyas Panse shares his list 42nd list of the best content curated from across the web. This week's stories on the BRICS bubble ex-India, the maths question in Singapore that took over the world, importance of bankers for dictators, Akbar's influence on the Bengali calendar and much more.
Shreyas Panse
How Apple Gives us Emotional Reasons to Buy
In his fourth Founding Fuel episode, Rajesh Srivastava says that chasing profits may be self-defeating. It does not guarantee the kind of success earned by the likes of Apple, Google, Amazon, Facebook or Twitter - companies that have notched up profitable revenue growth over an extended period of time and have also won a place in the hearts of the people they serve. This twin achievement has catapulted them into the league of the world's most admired and valuable companies.
Rajesh Srivastava
STP in Marketing
Everyone must have come across a term called "marketing" and without your knowledge at least once in your lifetime you donned the role of a marketeer. Everyday if not every moment you are behaving in a way that a marketing professional wants to.
Vishal Ganti Mahapatruni
Final Placements : IIM Calcutta – Class of 2015
The big themes emerging from IIM Calcutta's Final Placement Season this year are - Strength in Banking & Finance and Consulting, Rise of E-Commerce and Technology and the number of students looking at starting their ventures straight from campus.
Team InsideIIM