This is the second in the ongoing series of 'Joka Miscellany'. Here, we meet Dr. Garima Tiwari - a dentist by profession before she joined IIM Calcutta to pursue her Management Career.
After a successful round of profiling IIM Calcutta students in the Gems of Joka series (see here) last year, here is a new series on IIM Calcutta students 'Joka Miscellany'. We profile the Students from varied backgrounds in Joka
Beginning last year, most of the banks and institutes began to conduct online bank exams for candidates wanting to acquire jobs in banks and wanting to make a career in the banking industry/sector. With the increasing ratio of the number of applicants per year versus the number of available vacancies per year across India, the test conductors found it to be more feasible to conduct online bank exams for all candidates in hundreds of centers across India, as compared to conducting written exams using the pen-and-paper format. On the up side, online exams are convenient and comfortable for the candidates as well – since it makes it very easy to navigate through questions and handle them more efficiently – with the only exception being those candidates who have zero knowledge about using computers, and those who have never been exposed to the operations and functionality of computers.
This is an anonymous Summer Placement Interview and Summer Internship experience brought to you by Rajarshi Saha of IIM Ahmedabad, on InsideIIM. To follow more interview experiences, check the tag – Interview Experience and follow our Interview Experiences Forum to get more than 300 Interview Experiences from top B School Recruiters.
Probably the earliest exposure that almost all of us had to marketing, was in the form of the advertisement jingles that we rarely missed on TV. The number of television channels were limited and almost all that were there, used to show the same ads throughout the day. Thus, the visibility of each ad was much more as there were not quite competing with another for air time. Also, for some reason the number of companies/brands who used to advertise their products on TV, were only a handful and hence, there was less crowding the viewer. Today, the times have changed and so has the element of competition in the advertising industry. But one thing that has remained constant throughout is the end-objective of creating an impact on the audience. It is this impact that I seek to analyse in this article.
This is the 31st edition of Shreyas Recommends - read about the story of the first mall in US, winners and losers with the tumbling oil prices, how is your marginal productivity related to your paycheck and also some stories on Black Friday
Our 3rd Flipkart star is from MDI Gurgaon. Ravi Singla is a Marketing Gold Medal holder who graduated from being a starry-eyed customer to being a high potential manager in the company. He gives great insight on his job, the work culture at Flipkart and what it takes to bag the coveted role. He also reflects briefly on his background and his career.
This is the second in the ongoing series of 'Joka Miscellany'. Here, we meet Dr. Garima Tiwari - a dentist by profession before she joined IIM Calcutta to pursue her Management Career.
After a successful round of profiling IIM Calcutta students in the Gems of Joka series (see here) last year, here is a new series on IIM Calcutta students 'Joka Miscellany'. We profile the Students from varied backgrounds in Joka
Beginning last year, most of the banks and institutes began to conduct online bank exams for candidates wanting to acquire jobs in banks and wanting to make a career in the banking industry/sector. With the increasing ratio of the number of applicants per year versus the number of available vacancies per year across India, the test conductors found it to be more feasible to conduct online bank exams for all candidates in hundreds of centers across India, as compared to conducting written exams using the pen-and-paper format. On the up side, online exams are convenient and comfortable for the candidates as well – since it makes it very easy to navigate through questions and handle them more efficiently – with the only exception being those candidates who have zero knowledge about using computers, and those who have never been exposed to the operations and functionality of computers.
This is an anonymous Summer Placement Interview and Summer Internship experience brought to you by Rajarshi Saha of IIM Ahmedabad, on InsideIIM. To follow more interview experiences, check the tag – Interview Experience and follow our Interview Experiences Forum to get more than 300 Interview Experiences from top B School Recruiters.
Probably the earliest exposure that almost all of us had to marketing, was in the form of the advertisement jingles that we rarely missed on TV. The number of television channels were limited and almost all that were there, used to show the same ads throughout the day. Thus, the visibility of each ad was much more as there were not quite competing with another for air time. Also, for some reason the number of companies/brands who used to advertise their products on TV, were only a handful and hence, there was less crowding the viewer. Today, the times have changed and so has the element of competition in the advertising industry. But one thing that has remained constant throughout is the end-objective of creating an impact on the audience. It is this impact that I seek to analyse in this article.
This is the 31st edition of Shreyas Recommends - read about the story of the first mall in US, winners and losers with the tumbling oil prices, how is your marginal productivity related to your paycheck and also some stories on Black Friday
Our 3rd Flipkart star is from MDI Gurgaon. Ravi Singla is a Marketing Gold Medal holder who graduated from being a starry-eyed customer to being a high potential manager in the company. He gives great insight on his job, the work culture at Flipkart and what it takes to bag the coveted role. He also reflects briefly on his background and his career.
