MBA Aspirant

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Cycling? Five tips to become a Great Marketer

Cycling? Five tips to become a Great Marketer

As I cycled to work, I thought about all the attributes that make a cyclist unique. While these thoughts trailed, I sat at my desk and started listing down the qualities that are crucial to make one a successful marketing manager. The similarities between the two were uncanny, and that's when I came about my theory - Cyclists make excellent Marketing managers!

Anusha M
‘Guru Gyaan’ – IIM Indore UAE initiative featuring Prof. Srinivas Gunta

‘Guru Gyaan’ – IIM Indore UAE initiative featuring Prof. Srinivas Gunta

The role of quality teaching and interacting with the best B-School Professors in the country plays a major role in an individual’s MBA journey. MBA aspirants generally tend to undermine and overlook this aspect. Thus, the Media and Corporate Communications Committee of IIM Indore UAE Campus launched the ‘Guru Gyaan’ series to spread awareness about the importance of focusing on the ‘Gyaan’ aspect in the MBA journey. This initiative will feature interviews with professors who have set very high course delivery and teaching standards in the GCC region.

IIM Indore UAE (Dubai)
Dos and Donts for MBA-turned-writers

Dos and Donts for MBA-turned-writers

Many of us want to be writers… internationally published… bestselling authors. Some of us write well or believe we do so. Some of us have our manuscripts ready or strongly feel so. Some of us do not know how to proceed, approach publishers, impress editors, etc. But many of us get hold of the wrong end of the stick. Blame it on or acknowledge Chetan Bhagat. The Five Point Someone author kick-started a mini-revolution with his extremely popular novels, thereby inspiring a generation of engineers/MBA me-toos to go ahead and write their own novels.

Debalina Haldar
10 Things MBA Students Want From Modi

10 Things MBA Students Want From Modi

Aspirations are flying high in this nation of 1 billion. The country has voted for change and Mr. Narendra Modi has come to power with an emphatic win. Like everyone else even the b-schoolers would love to believe that “Ache din aane wale hain”. There are a few things fundamentally wrong with Indian education system and this is my list of demands from Mr. Modi on behalf of the b-school students’ fraternity. (Also in the end is a petition to bring a small change)

Ishan Arora
Trotting the Temporary Staff Model- Bringing a Transformation in the HR Industry

Trotting the Temporary Staff Model- Bringing a Transformation in the HR Industry

HR is no longer limited to the staff function. In recent times HR has seen some unprecedented changes in its modus operandi. If we exhume its history we can find its roots deep down in industrial and labour relations. Grown at a snail’s pace during the second half of twentieth century, the span of control of HR was limited to support function and to a staff function in more formal sectors. With the onset of LPG (liberalization, privatization and globalization), organizations started recognizing the increasing need of HR to manage its young and diverse workforce. Contemporary HR is considered to be a strategic business partner. It has got the prerogative to voice its concern in board room meetings. Transformation in HR continues, and in yet another leap, it has given rise to an altogether new set of industry, ‘HR Consulting & Solution Industry’.

IIM Ranchi
What's worth reading | Shreyas Recommends (Week 9 : May 19 to May 26)

What's worth reading | Shreyas Recommends (Week 9 : May 19 to May 26)

Flipkart-Myntra: There is no end to the losses in near future, as both companies will continue to require funding An indication of how dire things were for Myntra financially The merger further signifies the threat posed by Amazon to Indian e-commerce companies Every country’s highest valued export In the unfortunate event that New Delhi is nuked Johannes Kepler and the problem of choosing the right girl to marry Creative insomnia: the next time you can’t fall asleep, try writing a song The origins of Cristiano Ronaldo John Maynard Keynes predicted that with economic growth, people will have more time for leisure activities. But that hasn’t really happened To marketing graduates: "hold onto the knowledge you’ve gained here and start finding little ways to put it into action every day” A devil called policy paralysis IBM continues to re-invent itself, but people are uncomfortable with the way it manages its profits Thailand’s continued wait for democracy How Youtube and Internet Journalism destroyed Tom Cruise  

Shreyas Panse