As a person handling business / brand you know how difficult it is to get your customers to emotionally engage with your business / brand? You may erroneously lay the blame at the doorsteps of your customers surmising that they are 'cash rich' but ‘time & attention’ poor.
E-Commerce poster boys – Flipkart, Snapdeal & Amazon created a platform for connecting sellers, offering fresh stock, with buyers. Over time it has lead to creation of a new market place for selling used products. OLX, Quikr cater to this market. These 2 market places feed on each other. The 1st sells fresh stock while the 2nd take it out making room for the 1st to step in again. This cycle is self perpetuating. A new business model – Re-commerce may threaten these business models.
It was the usual hectic office day and with somnolent eyes I boarded the cab back home. Nothing else to do than dosing off, I just switched on my cellphone to check the mail. First mail in the inbox flashed before my eyes, a flash that I can never forget. It read, "Selected for provisional admission at IIFT". My happiness knew no bounds.
Saw Jurassic World Park. But I felt that it is not a movie - It is a marketing masterclass.
Flipkart has launched a multimedia teaser campaign #achhaKiya. Obviously to indicate to online buyers that they should postpone their buying decision because another big sale is coming up!
“Indian School of Business or ISB, one of the leading business schools of India has again created a solid benchmark with its 2015 PGP Class. Among 831 students all total, 236 seats have been reserved by women only. These stats involve the students from both Hyderabad and Mohali campuses.”
If you are wondering what top B-schools alums are doing after graduating from b-schools, this annual report from InsideIIM (refer here for last year’s reports) would help you get a peek into the cohort of these alums across various industries. The purpose of this edition of report is to provide the readers with a top level understanding of what is the concentration of graduates from top B-schools across industries. The numbers presented in the report are a result of the secondary research from the publicly available data on the website LinkedIn and hence, should be interpreted cautiously. The basic motive of this report is to point out a broad trend and we are not obsessing about pin-point accuracy.
Indore is one of those cities with the rare distinction of having both an IIT and an IIM. In a move that heralds cooperation between premier institutes of the country, these two jewels of the city have come together to host a one of a kind initiative, the I5 Summit. Scheduled for 22nd and 23rd August this year, the 2 day event will feature aspiring entrepreneurs competing to catch the attention of potential investors and finance their ideas. The summit is not designed just for the entrepreneurs but also for students in the campus who want to venture into the VC firms or in the startup consulting arena.
