MBA Student

Engaging with the Industry - Industrial Visits at IIM Indore

The faculty and staff at IIM Indore are always known for their out of the box teaching pedagogy methods. The Himalayan Outbound Program, Rural Immersion Program, Boat Building Exercise and many other programs like these make the student learning experience rich and impactful. Especially as management students they are able to acquire traits that the industry demands from them. Realizing the fact that Management is a study based on application sciences, so the institute believes in learning by application.

The A-B-C of Marketing a Low Budget Film in India

“Keep Hope Alive”, says Rev. Jesse Jackson at IIM Calcutta

It is true that someone who goes through discrimination is better placed to be sensitive to the problems of the discriminated. Rev. Jesse Louis Jackson, a prominent American civil rights activist and Baptist minister fought several struggles against discrimination throughout his childhood and youth to champion the cause of the African-Americans and actively contribute to the civil-rights movement. With stellar experiences and achievements to his credit, he delivered an inspiring lecture at IIM Calcutta on 26th February, 2014. By following the most effective teaching methodology viz. making the audience to repeat after oneself, Rev. Jackson engaged the audience throughout his speech and made sure we would retain the essence.

Indian Navy Band performs at IIMA

The Indian Navy Band performed at the Indian Institute of Management, Ahmedabad on the 21st of February. The concert was organized by the ninth batch of the Armed Forces Programme 2013-14 and was the first of its kind at IIMA. The band had come all the way from Mumbai and has performed at numerous concerts across the globe. The concert was a musical feast set against the amber hued Louis Kahn Plaza. The Band performed different forms and genres of music, producing a rich tapestry and embodying India’s abiding characteristic of ‘Unity in Diversity’. They left the audience awe struck by their magical performance. Their rendition of ‘Cornfield Rock’, ‘Bharat HumkoJaan Se Pyara’, ‘Rock and Roll Medley’, ‘Havana’ and ‘SareJahan Se Achcha’ were some of the highlights of their performance. The turnout was overwhelming with the entire LKP filled with people who at times hummed to the tune of famous numbers like ‘Tum hi ho’, ‘Monica, Oh my Darling’ and at times were spell bound at the immaculate execution of tracks like ‘Toss the Feathers’, ‘The Final Countdown’. The Director of IIMA Prof. Ashish Nanda praised and marvelled at the performance by the band and presented them with a token of appreciation. The concert ended with the Band playing the Indian National Anthem. The concert was a true testimony to the glory of the Indian Navy Band and to the fact that the men in white are equally talented in all spheres of life.

Final Placements - IIFT Delhi and Kolkata - Class of 2014

(This report was updated on 6th March 2014. Changes were made based on information on companies that participated but did not recruit)

The world of IT Consulting, by Mr Sudeep Nair at IIM Indore Mumbai Campus

Mr Sudeep Nair, Global Head for the Strategic Business Transformation Unit at Jardine Lloyd Thompson(JLT) India addressed the participants of IIM Indore PGP at Mumbai on 23rd February 2014. He shared his thoughts on the topic “Consulting in the IT Industry”.  The interaction was very informative with a lot of insights being shared about the consulting domain.

'FMCG industry on a rugged road to rural India' - SAMIKSHA at NITIE

A Panel Discussion on

Digital Marketing of a Product - 5 Trends

Digital marketing centers on the Internet, which has become both a communication vehicle and a very powerful marketing. The Internet can be used both to push a message to someone like email, IM, RSS, and voice broadcast, as well to “pull” content serving a banner ad and Pay per Click search terms. Marketing campaigns using both Push and Pull Internet technology is Digital Marketing. Digital marketing has no boundaries. It encompasses devices such as smartphones, tablets, laptops, game consoles, televisions, digital billboards, and media such as social media, SEO (search engine optimization), videos, content, email and lots more. Digital marketing can be cost-effective, but to make it really efficient here are five trends