There are few products and brands which have stayed relevant over decades like MS Excel. It has grown with us over generations and continues to be indispensable in our professional and even personal armory as a number-crunching powerhouse.
Imagine playing Tennis at an international level when you’re only 22. Imagine having a decade long professional tennis career, and then moving on to becoming a sports manager at one of the world’s top sporting companies. Sounds too great to be true, but that’s actually the career journey Mr. Mustafa Ghouse has lived. From playing alongside legends like Mahesh Bhupati and Leander Paes, to being CEO at JSW Sports, his relationship with sports has remained strong. If you aspire to build a career in sports, Mustafa’s experience is sure to inspire you!
Congratulations to the Class of 2019-21. You guys got it tough! Just a few months ago, we were all going through the grips of adjusting to a global pandemic. And your internships, exchanges, campus life, all took a heavy blow. And yet, like every year, InsideIIM’s Summer Saga 2020 was a resounding hit! With a star-studded panel of judges from Edelweiss, GE, Mars, Titan and Alvarez & Marsal, the competition was tough. Despite most internships being online, there was a lot of learning, unique experiences and new methodologies! But the verdict is out! The best summer internship stories we received have been selected by the judges and the winners and runners-up gain their prize money! In this article, read the winning entries, find out what made these stories unique and why the judges chose them! Also, revealed the campus with the most interesting interns! Read on to gain insight into some interesting sales & marketing, consulting, HR & Ops, and BFSI internship stories!
While some businesses are thriving in this pandemic, others are not! Today we take a minute to mourn. And a little more time to talk about companies in the news for all the wrong reasons. Case in point, Reliance ‘wait for it” Capital, selling assets, and HSBC bank seemingly showing a new low. Then there’s Tik Tok. The Indian Govt. suddenly felt some love for the banned Chinese app. Could TikTok be 'Un'Banned In India? Read this week’s highlights and find out more.
My first ever time at a placement event, okay no big deal, I can do this. Okay, just sitting for a literal global giant in the paint industry, just being interviewed by some of the smartest, brightest minds in the country, just the stuff of dreams.
In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates can pursue? Data analytics. But let’s face it, there are various roles that once can pursue in an analytics career. You can work in finance, strategy, marketing and even operations or HR as an analyst. So what are the skills one needs to get into such a career? And if you’ve graduated as an engineer, what kind of opportunities are open to you? Answering your questions today is Sayantani Bandyopadhyay, Site Merchandiser at Target and MICA alum. A graduate of IIEST Shibpur, Sayantani also worked with Mu Sigma straight out of engineering college. Post MBA, and having studied marketing analytics at MICA, Sayantani shares her career journey with us today. Don’t forget to check it out!
We are a group of students in our 2nd year (PGP2, as it is popularly known) at IIM Ahmedabad. We undertook a really interesting course- "Psychology of Promotions" and undertook a study to assess the factors behind the success of brands such as- Kinder Joy, Cheetos etc. Our findings have been presented in the form of an engaging podcast. Ever wondered how do those catchy jingles and fancy advertisements compel the little ones to move heaven and earth for that one tiny toy? We’re a bunch of students from IIM Ahmedabad and we’re here to help you better understand goes in a little toddler’s brain and how they ALWAYS end up getting their way!
IPL 2020 is about to kick-off in a few hours. The cricketing extravaganza that has for years worked as a massive crowd puller, would be held in UAE this time, without any audience at the stands. At a time, when the entire world is reeling from the economic downturn, rising COVID cases, and uncertainty, IPL has gone on with a motto of ‘the show must go on’! And rightly so, because it's not just about the tournament, it's about the broadcasters, advertisers, brands, and the entire IPL ecosystem that is a billion-dollar industry in itself. But, what exactly makes IPL such a big brand? We tried to Dekode this through the 4 Ps of marketing and branding for IPL in this episode of Dekoded, where we decode things from the everyday world.
