MBA Student | InsideIIM

Think Like A Brand Manager - Can You Solve This Case?

Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2-minute foods. But how did they begin? Who made these names iconic and household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands.

Team InsideIIM27 Aug 2020

How To Be The Brain Behind The Brand, Ft. Maggi, Dove, Surf Excel, Axe, Dairy Milk

Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now!

Team InsideIIM26 Aug 2020

The FMCG Marketing Whiz Quiz - How Many Can You Get Right?

It's time to play InsideIIM's FMCG Marketing Quiz! The theme of this quiz is 'FMCG Marketing' - how well do you know the field? Test your knowledge by answering these 10 questions! At the end of this short quiz is a surprise for you. We hope you like it!  

Team InsideIIM26 Aug 2020

My Path To Satiate My MidSummer Hunger With Mars!

Summer Internship is one of the most crucial phases in the life of a management student. It has been two months since the internship, but the experience is still fresh in my mind. So, I thought of penning it down and sharing my journey, as I know there will be many out there who will get on the same boat to reach their destination.

Aspirants Relations and Branding Committee26 Aug 2020

Indian School of Business - Final Placement Report | PGP Class of 2020 Receives Over 1500 Job Offers

The Indian School of Business, one of the finest management institutes in the world, has released final placement statistics for the PGP class of 2020! In 2020, the institute has broken it's own record by recording 1504 offers for the 884 students participating in the placement process - this is the highest number of offers that ISB has seen in the past 5 years and is nearly a 15 percent increase over the previous year.

Team InsideIIM26 Aug 2020

Key Updates On Indian Job Market, IIMs Prepare For Summer Placement Amidst Pandemic | MBA News Ep 16

What's happening in the world of MBA and business? How are b-schools and businesses adapting to the pandemic? What are the latest updates around competitive exams like CAT 2020? In this series, we take a look at the latest headlines from the past week! Let's dive in.

Team InsideIIM25 Aug 2020

5k to 5 Crores- Using Marketing and Analytics- AMA with Ankit Doshi and Kunj Sanghvi

Everybody starts small. The bootstrapped startup of yesterday or a legacy business, humble beginnings are a constant. So what exactly stands your business out? It's the right amount of marketing and understanding demand. But how do you build your audience, what is the importance of having a community, when is it time for you to monetize your business, how is analytics crucial for building your business and what are some of the skills that you must have as a marketer of today? This, and a lot more in today's live Ask Me Anything session with InsideIIM CEO Ankit Doshi and COO Kunj Sanghvi.

Team InsideIIM24 Aug 2020

Getting Good Grades And Doing Academically Well At IIMs

At the very onset, I want to make one thing clear: Getting good grades doesn’t need to be a top-priority for everyone in an MBA program. There can be various other equally or even better goals. This piece, however, is written only for those who have chosen academic performance as a key priority for their MBA journey.

RamanDeep Singh24 Aug 2020

Think Like A Brand Manager - Can You Solve This Case?

Team InsideIIM27 Aug 2020

How To Be The Brain Behind The Brand, Ft. Maggi, Dove, Surf Excel, Axe, Dairy Milk

Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now!

Team InsideIIM26 Aug 2020