Remember the iconic Fevicol Ads on TV? Or the one where your fortunes changed within seconds of applying Fevikwik on a fishing rod? For decades, these ads have made these brands something that every Indian household trusts. And these iconic brands germinated from more than half a century old parent company, Pidilite.
For nearly a decade, we've been in the business of constantly trying to bridge any knowledge gaps that may exist between your idea of an MBA and what it can add to your career, and what value it really adds. Our entire team works constantly to bring you closer to a career decision that is right for you in the longer term.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2-minute foods. But how did they begin? Who made these names iconic and household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now!
It's time to play InsideIIM's FMCG Marketing Quiz! The theme of this quiz is 'FMCG Marketing' - how well do you know the field? Test your knowledge by answering these 10 questions! At the end of this short quiz is a surprise for you. We hope you like it!
Summer Internship is one of the most crucial phases in the life of a management student. It has been two months since the internship, but the experience is still fresh in my mind. So, I thought of penning it down and sharing my journey, as I know there will be many out there who will get on the same boat to reach their destination.
The Indian School of Business, one of the finest management institutes in the world, has released final placement statistics for the PGP class of 2020! In 2020, the institute has broken it's own record by recording 1504 offers for the 884 students participating in the placement process - this is the highest number of offers that ISB has seen in the past 5 years and is nearly a 15 percent increase over the previous year.
What's happening in the world of MBA and business? How are b-schools and businesses adapting to the pandemic? What are the latest updates around competitive exams like CAT 2020? In this series, we take a look at the latest headlines from the past week! Let's dive in.
Remember the iconic Fevicol Ads on TV? Or the one where your fortunes changed within seconds of applying Fevikwik on a fishing rod? For decades, these ads have made these brands something that every Indian household trusts. And these iconic brands germinated from more than half a century old parent company, Pidilite.
For nearly a decade, we've been in the business of constantly trying to bridge any knowledge gaps that may exist between your idea of an MBA and what it can add to your career, and what value it really adds. Our entire team works constantly to bring you closer to a career decision that is right for you in the longer term.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2-minute foods. But how did they begin? Who made these names iconic and household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now!
It's time to play InsideIIM's FMCG Marketing Quiz! The theme of this quiz is 'FMCG Marketing' - how well do you know the field? Test your knowledge by answering these 10 questions! At the end of this short quiz is a surprise for you. We hope you like it!
Summer Internship is one of the most crucial phases in the life of a management student. It has been two months since the internship, but the experience is still fresh in my mind. So, I thought of penning it down and sharing my journey, as I know there will be many out there who will get on the same boat to reach their destination.
The Indian School of Business, one of the finest management institutes in the world, has released final placement statistics for the PGP class of 2020! In 2020, the institute has broken it's own record by recording 1504 offers for the 884 students participating in the placement process - this is the highest number of offers that ISB has seen in the past 5 years and is nearly a 15 percent increase over the previous year.
What's happening in the world of MBA and business? How are b-schools and businesses adapting to the pandemic? What are the latest updates around competitive exams like CAT 2020? In this series, we take a look at the latest headlines from the past week! Let's dive in.
