My highly anticipated internship journey at Zensar, RPG Group’s renowned IT business wing, began with much aplomb early this April, on time as planned.
Like every summer intern of 2020, we too were anxious about the nature of our internship but unlike many organizations, Flipkart was ready to tackle whatever came it's way.
In a dazzling recounting of his lived experiences, we have Aishwarya Pratap Singh, Head of Marketing- Snacks, Noodles and Pasta, ITC Limited. He is a distinguished alumnus of IIM Ahmedabad with over 14 years of experience in brand management, product development, consumer engagement, channel management, sales & distribution management spanning across diverse categories and geographies.
Since the era of economic liberalization of 1991, selection in the country’s top B-school is often considered as a ticket to success. The new breed of MBA graduates were seen as the saviours who had the potential to put businesses on fast track. The MBA degree in itself became a symbol of making big in life. But slowly and steadily there has seen a decline in this pursuit and it makes for reasons to reckon upon.
Remember the iconic Fevicol Ads on TV? Or the one where your fortunes changed within seconds of applying Fevikwik on a fishing rod? For decades, these ads have made these brands something that every Indian household trusts. And these iconic brands germinated from more than half a century old parent company, Pidilite.
For nearly a decade, we've been in the business of constantly trying to bridge any knowledge gaps that may exist between your idea of an MBA and what it can add to your career, and what value it really adds. Our entire team works constantly to bring you closer to a career decision that is right for you in the longer term.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2-minute foods. But how did they begin? Who made these names iconic and household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands.
Maggi. Ghadi Detergent. Dairy Milk. Colgate. Nirma. Amul Butter. Parle G. Some famous brands that kids across India would know. These brands are stuck in our minds as funny ads, jingles, quirky statements or just 2 minute foods. But how did they begin? Who made these names iconic, household terms? The answer lies somewhere between strategy and marketing! If you’re an MBA aspirant or student interested in marketing, you would probably want to work on a brand such as this. You would essentially become a part of the FMCG story - enriching those household utility brands that we all know and love! In this article, meet some marketers who have contributed to the stories of famous, iconic or just daily FMCG brands. Find out what makes an FMCG career interesting. Is selling soaps, atta or noodles really a passion project? What rewards do you get as an FMCG marketer? This article provides you a glimpse. And a little something more. An opportunity to create your own marketing career! Check it out now!
