MBA Student | InsideIIM

Summer Saga 2020 Winners Ft. Google, Swiggy, Bain, HUL, JPMC, ABG, TAS

Congratulations to the Class of 2019-21. You guys got it tough! Just a few months ago, we were all going through the grips of adjusting to a global pandemic. And your internships, exchanges, campus life, all took a heavy blow. And yet, like every year, InsideIIM’s Summer Saga 2020 was a resounding hit! With a star-studded panel of judges from Edelweiss, GE, Mars, Titan and Alvarez & Marsal, the competition was tough. Despite most internships being online, there was a lot of learning, unique experiences and new methodologies! But the verdict is out! The best summer internship stories we received have been selected by the judges and the winners and runners-up gain their prize money! In this article, read the winning entries, find out what made these stories unique and why the judges chose them! Also, revealed the campus with the most interesting interns! Read on to gain insight into some interesting sales & marketing, consulting, HR & Ops, and BFSI internship stories!

Team InsideIIM24 Sept 2020

Could TikTok be 'Un'Banned In India - Business News At A Glance, Ep. 3

While some businesses are thriving in this pandemic, others are not! Today we take a minute to mourn. And a little more time to talk about companies in the news for all the wrong reasons. Case in point, Reliance ‘wait for it” Capital, selling assets, and HSBC bank seemingly showing a new low. Then there’s Tik Tok. The Indian Govt. suddenly felt some love for the banned Chinese app. Could TikTok be 'Un'Banned In India? Read this week’s highlights and find out more.

Team InsideIIM23 Sept 2020

Welcoming Your Organisation Home: The Imprints And Fate Story

My first ever time at a placement event, okay no big deal, I can do this. Okay, just sitting for a literal global giant in the paint industry, just being interviewed by some of the smartest, brightest minds in the country, just the stuff of dreams.

Aspirants Relations and Branding Committee22 Sept 2020

When Marketing Meets Data Analytics, Business Strategy Ft. Sayantani B, Target, MuSigma, MICA

In India, many engineers choose to pursue an MBA. And many more find themselves wondering which career path to pursue post MBA. One of the most lucrative careers MBA graduates can pursue? Data analytics. But let’s face it, there are various roles that once can pursue in an analytics career. You can work in finance, strategy, marketing and even operations or HR as an analyst. So what are the skills one needs to get into such a career? And if you’ve graduated as an engineer, what kind of opportunities are open to you? Answering your questions today is Sayantani Bandyopadhyay, Site Merchandiser at Target and MICA alum. A graduate of IIEST Shibpur, Sayantani also worked with Mu Sigma straight out of engineering college. Post MBA, and having studied marketing analytics at MICA, Sayantani shares her career journey with us today. Don’t forget to check it out!

Team InsideIIM21 Sept 2020

From Cheetos to Kinder Joy : Why Do Kids Buy? | Marketing Resources

We are a group of students in our 2nd year (PGP2, as it is popularly known) at IIM Ahmedabad. We undertook a really interesting course- "Psychology of Promotions" and undertook a study to assess the factors behind the success of brands such as- Kinder Joy, Cheetos etc. Our findings have been presented in the form of an engaging podcast. Ever wondered how do those catchy jingles and fancy advertisements compel the little ones to move heaven and earth for that one tiny toy? We’re a bunch of students from IIM Ahmedabad and we’re here to help you better understand goes in a little toddler’s brain and how they ALWAYS end up getting their way!

Harshita Arora (Ms)21 Sept 2020

Why Holding IPL During A Pandemic Was Necessary | Dekoded Ep 5

IPL 2020 is about to kick-off in a few hours. The cricketing extravaganza that has for years worked as a massive crowd puller, would be held in UAE this time, without any audience at the stands. At a time, when the entire world is reeling from the economic downturn, rising COVID cases, and uncertainty, IPL has gone on with a motto of ‘the show must go on’! And rightly so, because it's not just about the tournament, it's about the broadcasters, advertisers, brands, and the entire IPL ecosystem that is a billion-dollar industry in itself. But, what exactly makes IPL such a big brand? We tried to Dekode this through the 4 Ps of marketing and branding for IPL in this episode of Dekoded, where we decode things from the everyday world.

Team InsideIIM19 Sept 2020

Shell Graduate Internship 2020: A TISS Student's Joy-fuelled Experience!

My experience with Shell India during the unforgettable summer of 2020 stands grossly overqualified for a mere article with my meagre vocabulary. It is the stuff of the corporate legends, things I had only dreamt about when I started my journey here at TISS Mumbai’s HRM&LR course.

Aspirants Relations and Branding Committee17 Sept 2020

The Power of Reliance - Business News At A Glance, Ep. 2

This pandemic has spelled disaster for many businesses. But certain industries and domains are actually seeing rapid growth these days! In today’s News At A Glance - find out about the power of Reliance Retail, the growth of UPI and fintech, and a little something about the Government’s plans for startups and small businesses!

Team InsideIIM16 Sept 2020