A constant in my life changes|Ashish Mittal, MDI Gurgaon
One often comes across this very famous saying that “change is the only constant”. Let me use these words in a different order to present my life story. For me, what has remained constant through various changes in life is Aditya Birla Group (ABG). I remember vividly, my father taking me out for shopping for a function at my school a few years ago. I had not much sense of what clothes were good so I relied on my father’s decision of which brand to go for. It was then that I was introduced to my father’s preferred choice of clothing line, Louis Phillipe. That was one day when I knew nothing about the brand and today is a totally different story when this very brand makes more than half of my wardrobe. It is all about that connect and a sense of belonging with the brand that makes a space for itself in the mind and heart of the customers. In another instance, my parents zeroed in on Ultratech Cement for the construction of our house and that shall remain the preferred choice in the future for me as well because it indeed was an engineer’s choice, my father’s choice. From as big as a house to as small as a pair of socks, ABG has constantly influenced my life and not just mine but my family’s as well. And it shall continue to do so in the future because of the loyalty ABG has garnered by delivering the best in terms of quality. It is such subtle touches that any brand lends, in terms of value for customer, which influences lives of people in ways they never imagine, the way the ABG did in my case.
