Challenges are the part and parcel of life. A life without challenges is as good as football without Messi or tennis without Federer. Success without a challenge never tastes sweet. It is almost impossible to find people who didn’t face challenges in their path to success. Challenges bring out the real champ out of you and being a god-fearing person, I can say that God only throws that much which he knows you can take.
Why Aditya Birla Group is big in your life?
Why is ABG is big in my life
Aditya Birla Group, founded in 1857, has played a significant role in our lives growing up. This Indian multinational conglomerate which operates in 35 countries has set benchmarks as one of it's kind touching millions of people across the world. My association with the Aditya Birla Group has been since time immemorial. My formative years were spent in the suburbs of the 'City of joy' Kolkata. Going down the memory lane, one of the fondest memories were during the construction of our house. It was in the late 90s. My father would often take me and my brother to the site on the weekends for checking up on the progress of the building. We were seven and two years old, livid with energy. One of the vivid memories from the site were the Ultratech cement bags which would be kept stocked for the construction. While my father would be busy inspecting the house, me and my brother would play around with the sacks hiding behind and jumping on them. It was a precious moment for both of us which deepened our bond as siblings.
Why Aditya Birla Group is big in my life
Many of us have started a new beginning and have boarded a train that will take us miles away, closer to our dreams, enriching us with knowledge and filled with some amazing experiences that we would not expect. Though the ride may be topsy-turvy, eventually it would be a journey that everyone would cherish. But what would happen after this ride reaches its destination? Would we all be done? We might think that we have achieved most of the things we ever wanted, but it will not be so. Instead, it would be the start of a new journey, boarding a different train, much better, much faster, bringing some more thrill.
One often comes across this very famous saying that “change is the only constant”. Let me use these words in a different order to present my life story. For me, what has remained constant through various changes in life is Aditya Birla Group (ABG). I remember vividly, my father taking me out for shopping for a function at my school a few years ago. I had not much sense of what clothes were good so I relied on my father’s decision of which brand to go for. It was then that I was introduced to my father’s preferred choice of clothing line, Louis Phillipe. That was one day when I knew nothing about the brand and today is a totally different story when this very brand makes more than half of my wardrobe. It is all about that connect and a sense of belonging with the brand that makes a space for itself in the mind and heart of the customers. In another instance, my parents zeroed in on Ultratech Cement for the construction of our house and that shall remain the preferred choice in the future for me as well because it indeed was an engineer’s choice, my father’s choice. From as big as a house to as small as a pair of socks, ABG has constantly influenced my life and not just mine but my family’s as well. And it shall continue to do so in the future because of the loyalty ABG has garnered by delivering the best in terms of quality. It is such subtle touches that any brand lends, in terms of value for customer, which influences lives of people in ways they never imagine, the way the ABG did in my case.
Challenges are the part and parcel of life. A life without challenges is as good as football without Messi or tennis without Federer. Success without a challenge never tastes sweet. It is almost impossible to find people who didn’t face challenges in their path to success. Challenges bring out the real champ out of you and being a god-fearing person, I can say that God only throws that much which he knows you can take.
Why Aditya Birla Group is big in your life?
Why is ABG is big in my life
Aditya Birla Group, founded in 1857, has played a significant role in our lives growing up. This Indian multinational conglomerate which operates in 35 countries has set benchmarks as one of it's kind touching millions of people across the world. My association with the Aditya Birla Group has been since time immemorial. My formative years were spent in the suburbs of the 'City of joy' Kolkata. Going down the memory lane, one of the fondest memories were during the construction of our house. It was in the late 90s. My father would often take me and my brother to the site on the weekends for checking up on the progress of the building. We were seven and two years old, livid with energy. One of the vivid memories from the site were the Ultratech cement bags which would be kept stocked for the construction. While my father would be busy inspecting the house, me and my brother would play around with the sacks hiding behind and jumping on them. It was a precious moment for both of us which deepened our bond as siblings.
Why Aditya Birla Group is big in my life
Many of us have started a new beginning and have boarded a train that will take us miles away, closer to our dreams, enriching us with knowledge and filled with some amazing experiences that we would not expect. Though the ride may be topsy-turvy, eventually it would be a journey that everyone would cherish. But what would happen after this ride reaches its destination? Would we all be done? We might think that we have achieved most of the things we ever wanted, but it will not be so. Instead, it would be the start of a new journey, boarding a different train, much better, much faster, bringing some more thrill.
One often comes across this very famous saying that “change is the only constant”. Let me use these words in a different order to present my life story. For me, what has remained constant through various changes in life is Aditya Birla Group (ABG). I remember vividly, my father taking me out for shopping for a function at my school a few years ago. I had not much sense of what clothes were good so I relied on my father’s decision of which brand to go for. It was then that I was introduced to my father’s preferred choice of clothing line, Louis Phillipe. That was one day when I knew nothing about the brand and today is a totally different story when this very brand makes more than half of my wardrobe. It is all about that connect and a sense of belonging with the brand that makes a space for itself in the mind and heart of the customers. In another instance, my parents zeroed in on Ultratech Cement for the construction of our house and that shall remain the preferred choice in the future for me as well because it indeed was an engineer’s choice, my father’s choice. From as big as a house to as small as a pair of socks, ABG has constantly influenced my life and not just mine but my family’s as well. And it shall continue to do so in the future because of the loyalty ABG has garnered by delivering the best in terms of quality. It is such subtle touches that any brand lends, in terms of value for customer, which influences lives of people in ways they never imagine, the way the ABG did in my case.
