MBA Student

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An IIM Student's Marketing Blog That’s Viral Across B-Schools - Super Heuristics

An IIM Student's Marketing Blog That’s Viral Across B-Schools - Super Heuristics

Most of us believe that MBA is all about studying a whole lot of subjects and upgrading ourselves by developing a number of skills. Also, most of us are run by the concept of I, Me and Myself, and therefore just focus our own knowledge and progress. But Darpan Saxena, a student of IIM Udaipur, does not only work towards his dreams but is also working day and night to help the marketing enthusiasts and budding marketers in understanding marketing in an easy and interactive manner. He is doing this through his blog named Super Heuristics. Here is a candid interview with our in-campus marketer and blogger to find out what he has to say about his love for marketing and his journey with his entrepreneurial venture.

Jeetesh Varshney
MICANVAS – A Story Told The MICAN Way

MICANVAS – A Story Told The MICAN Way

In an era of design thinking, it is important to use big data and storytelling together and put forward a comprehensive positioning for the product or brand. This year MICANVAS has associated with the storytellers of Ahmedabad to promote MICANVAS and use the glocal concept to enhance the story of MICA. The institute has been known over the years for producing media savvy marketers over the years.

MICA Ahmedabad
An Author’s Anecdote: IIM Alumnus’ Journey As A Writer

An Author’s Anecdote: IIM Alumnus’ Journey As A Writer

While daytime finds him donning the cap of a management professional, spending hours in the corporate on a daily basis, it is in the night, when the writer in him unleashes. In the relentless pursuit of a profession, it often happens that we fail to honour the commitment to those childhood dreams that we painted in the canvas of the mind. Ankit Jaiswal, the author of ‘The Fragile Heart’ and ‘Hope v/s Hype’ is not one of them. Stories, conversations and poetry have always fascinated him more than anything else. He released his first book ‘The Fragile Heart’, a young-age fiction, during his pre-MBA days and went on to launch his second book ‘Hope v/s Hype’, a contemporary political drama, during his IIMU days. A marketing enthusiast and an alumnus of IIM Udaipur, he holds a master’s degree in management and currently juggling between his roles of manager and writer impeccably. Here is a candid interview with our esteemed alumnus and storyteller and find out what he has to say about his love for writing and his journey as a writer.

Jeetesh Varshney