July 6th, 2015 around 3PM I was standing outside the Dean’s office with a couple of my friends, waiting for our turn to get in. He wanted to check on the arrangements related to an event which was to be organized for felicitation of an FMS Delhi alumnus who had recently topped the coveted Indian Civil Services Exam.
Abhimanyu Sahai is a 2010-2012 batch MBA from Indian Institute of Management Rohtak. He has majored in Marketing and Strategy. He is currently working as a Business Development Manager with Amazon.in. His previous role was that of an Area Sales Manager at Bharat Petroleum Corporation Ltd. Here are a few excerpts from our enriching conversation with him:
HR interview forms a very important evaluation criterion for every recruiter. It is that step of the interview process that looks beyond your technical skills and identifies the company fit. Hence, it is very important to focus on your HR answers to land up that dream role of yours.
One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding as well?
There has been a flurry of exclusive online content. Quite a few movies are even releasing only online (Brahman Naman) mainly because of the behavioural way of consuming such content. TVF with TVF play is the famous one, which is targeting the mobile users who can watch the content while travelling in the city. Even traditional production houses such as YRF have begun to take notice of increasing online viewership. Colours channels content is now available on their app Voot for a premium.
Author's Note: Quick Bites is a series of write-ups on various marketing concepts. I decided to come up with this series to help people understand these concepts better through a few easy to read posts. Any comments or suggestions for the next topic are welcome. Cheers!
A summer morning soaked in the humidity of Mumbai and I was travelling in an auto-rickshaw to reach for my interview, submerged in my imaginations about the place. Lost in my thoughts I imagined how huge the college building might be, drawing in from the structures that I saw around. “Madam, you’ve reached”, bellowed the driver and I was still struggling to find the name of the college hidden somewhere in the lush green verdant. And there I was struck by the idiosyncrasy of the place.
What is an MBA? A route to a job? A brahminical discipline taught only to the most deserving? A license to be a cowboy in the corporate world? An entry ticket to the upper middle class life?
