Uber In China - A Journey Which Never Took Off
Uber entered China in 2013 after a test phase in Shanghai. But the company never really was able to settle in facing stiff competition from the local players. Uber was facing major cash losses (resulting from subsidizing drivers & slashing fares) after replicating its strategy of hiring private car owners. It was losing $1 Billion in cash a year & after losses of $2 Billion over two years, it sold its Chinese business to Didi Chuxing, the local stronger competitor. Now, let’s look at some factors which went wrong for Uber:







