MBA Student

'Influencer Marketing Is Hot. So Hot, There Are Cat Influencers' - Deepika Mallyk, IIM Bangalore

Content is surely the king. But influencers, crown this content king. The impact of influencer marketing is evident from the popularity gained by our favorite series of fantasy novels ‘Harry Potter’. It's only 43 influencers who drove majority of share conversations. With estimates from surveys about the rise of influencer marketing and ineffectiveness of traditional tactics by global trusted companies such as PwC, Nielsen, Forrester Research etc. it isn’t surprising to expect something as crazy as pets making thousands of dollars, having millions of followers and with net worth in billions. Meanwhile words like petfluencer, pelbrities, pet blogging, petworking, pawesome and petselfie etc. are all over internet. Brands aren’t making these pets such as L’IL BUB, Tuna, Manny the frenchie, Colonel Meow  etc. famous – it’s the other way around. For instance, grumpy cat is the official ‘spokesperson’ for Friskies, brand for wet and dry cat foods and treats. Grumpy Cat’s merchandise includes licensed t-shirts, mugs, stuffed toys and even ‘Grumppucinno’ iced coffee beverages.

7 Surprising Certifications To Add Lakhs To Your Salary

A Certification in your current line of work can improve your income and fortify your degree without even paying a visit to a traditional classroom.  Getting certified in your domain enables you to gain experience in your sector while working towards a better growth prospective. This program is designed to aid business professionals move ahead in their careers without wasting time at work. So, be prepared for an exciting certification that will put a smile on your face every morning and you certainly wish to look forward to work.

Life At SPJIMR, Mumbai - Prasanna S

A single moment is enough to break your life-long perception about certain things. Whenever there is a steep ramp in the career, it takes some time and a level of understanding to move from one stage to the other. When this is lacking, life makes us take new things with a pinch of salt. We have no option but to face it! When you have two prized days of a weekend between the last day of work and the first day of a new journey at SPJIMR, after which life would change drastically beyond imagination, it is hard to figure things out. Imagine the state of wilderness on missing the game of thrones episodes on a Monday morning. Such was the level of my maturity when I stepped into the institution called SPJIMR.

How To Manage Your Stress Effectively

It is that time of the year where stress in students would be at its peak. With Entrance Exams approaching for aspirants and semester exams and placement season for current students, stress would play a major role in exams. Some amount of stress is inevitable no matter how 'chilled out' you are about your studies or how well prepared you think you are. The point is to function with a level of stress that benefits you and not that  deters you from moving forward. The key to manage any thing is to understand the thing well. So let's see what stress is? One of the definition in Oxford dictionary suggests that stress is "A state of mental or emotional strain or tension resulting from adverse or demanding circumstances." Exams and test preparation being the adverse and demanding circumstances here, you need an outlet to better manage the emotional strain that's a part and parcel of studying for and in a rigorous course.

IIM Calcutta Student's Strategy To Crack Consulting Interviews And His BCG PPO Story

Charneet is a PGP-II student at IIM Calcutta with a PPO from the prestigious Boston Consulting Group. Prior to coming to IIM-C, Charneet graduated in Computer Science from IIIT Hyderabad and worked for a couple of years with Amazon. He is a fitness enthusiast, loves to play football and a budding traveller.

The Many Roads To An MBA - A Doctor In TISS, Mumbai - Natasha Salunke

5 Ways In Which IIM Indore Changed Me - Sidhant Kumar Singh (PGP 2015-17)

It has been a whirlwind of a first season, from July 2015 to June 2016. Summer placements, the screwed up academic schedules, SAC elections, section wars, sports trips, never ending parties, student exchange, summer internship finally and of course personal problems. The first year of B-school has shown me so many ups and downs that it is needless to say I have seen more than a few changes in me. Okay, make that five. I am sure you will relate to one or more points as mentioned below. It is by no means an exhaustive list but it definitely encompasses the finer points.

The Science Behind Snapdeal's New Logo - Strategy With RS

Friends did you notice the new Snapdeal identity, which they have released?