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LIFE IS NEVER ENDING BATTLE

Aditya Birla Group has a vast range of products folio. I have experienced very sensitive attachments with the fashion retails of the Aditya Birla group in my life. When I switched myself from a rural background to an urban lifestyle it was a bit challenging for me in many aspects like education, behavioral, social, physical outlook, and my environment was totally changed at that stage of my life. Sometimes people criticize me and make fun of me for my dressing sense and attire because the type of clothing I was doing was not branded hence it was neither good fabric nor durable and also not comfortable to wear. Slowly I started realizing the value of money when it associated with quality, the more you invest in the right place the better results you will get. I didn’t remember when I decided to buy clothes from the shopping mall but it was a very good and pleasant experience. After this, I had become a habitual shopper from various retail outlets like Louis Philippe, Peter England, and Van Heusen, etc. these all brands are acquired by the ABG group in India. These brands are proven very effective in terms of quality and cost management with the implementation of their pricing strategy in my case and I am thankful to ABG for giving me such a pleasant experience in fashion industries. If your dressing sense is very good and proper then half of the job is already done and now I am more confident in my life with the things which I was lagging at one point in time.

Chasing our Dreams! NITIE, Mumbai

It never occurred to me how closely a brand can get associated with a person’s life until today. Recalling my good old days or some of my melancholic memories the Aditya Birla Group was a constant in my life. My journey began from a small district Ambedkarnagar and since then I’ve been to Allahabad, Delhi and now a far but highly sought after city of dreams, Mumbai and I found ABG in every sphere of my life. Being one of the oldest yet, most progressing Indian based firm having an international accent and a well-built infrastructure, ABG has its reach to every hearts. The Freshwrapp that my mom used to pack my school lunch box not just served to keep the food hot but distant memory is associated with it. After the tasty lunch, we never missed creating a ball out of the wrap which we used to play with when we had no other means.

VAN HEUSEN- Akanksha Vashisth, SIBM Bengaluru

I bought my dad a Van Heusen Shirt on his 55th birthday from my first paycheck and that is how my journey with van heusen started. And after that i never looked back. After that whenever i had to shop any formals, my go-to brand is Van Heusen.  I am using it from the past 6 years. Not only it has trendy clothes but they are also comfortable. A high end brand which provides you with a sense of style.  It provides us with a variety of options and it offers the right fit for every body. Also sometimes, it provides amazing discounts which provides us a luxury to buy high end clothing items at a very cheap rate. Also, after buying the clothes, if you have any issue with the purchased item then you can go and the store people will help  you out. Although luckily, i never had such an encounter with this wonderful brand. After my experience with Van heusen i recommended it to a lot of my friends and guess what, they loved it too. Whenever my birthday comes, everyone knows what to gift me, yeah! you guessed that right, my friend, a Van Heusen Item. Van Heusen is a brand under Aditya Birla Group. Aditya Birla Group is an Indian multinational conglomerate, headquartered in Worli, Mumbai, India. It operates in 35 countries with more than 120,000 employees worldwide. The group was founded by Seth Shiv Narayan Birla in 1857. So, this brand is backed by such a large and reliable conglomerate.

ABGLP - SIBM BENGALURU

It did not feel as real to be get an admittance from SIBM- Bengaluru as it was when I started shopping to prepare for it. I realized that it was time to get clothes to impress because after working in an IT job for two years where I could where almost anything I wanted, coming daily in formals was going to be a huge step. Near my home, we have a Louis Philippe outlet and that is where I went to purchase my formals. I saw the extensive collection they had and was almost lost. Trying on various shirts and trousers was a great experience and even greater wake-up call. Little did I realize while trying it that the clothes that I would be trying were what would not just keep me comfortable but would make me feel accomplished, powerful and confident.

All Brands to me- ABGLP- SIBM BENGALURU

Part A- Talking about ABG, it touches millions and it touched me as well. All of my ever favourite brands like Allen Solly, Forever 21, Ted Baker are brands that fall under ABG in India. I genuinely feel my wardrobe would be ever so incomplete if any one of these brands was not there. Apart from this, pantaloons has been a life saviour throughout. Whenever I am up for last moment shopping and don't have time to stroll around every store, I just walk into a nearest pantaloons store and pick up all what I want from my one stop shop. Also, I wanted to be a part of the internship that pantaloons offered when I was in undergrad but I unfortunately could not.

ABG's tryst with niche domains- ABGLP- SIBM Bengaluru

Part A:-January 2019- The time for people to snuggle in warm clothes and blankets, but it is not the time to take rest for the anxious MBA aspirants. They eagerly wait for the entrance exam results such as CAT, SNAP etc. I was also one of amongst the lot. As the results started coming in and I received calls, so the next step was to prepare for the upcoming interview rounds. It involved a lot of mock gd-pi sessions but there was something else also that had to be taken care of. Yes, it was to abide by the formal dress code as per the B-school norms. Having had no experience of the formal dress code in the undergraduation I was pretty much clueless about it. Also, being from a tier-2 city (Bhopal) I thought that I would have to search online. Nevertheless, my parents took me to the nearby mall to explore the options. As we went through different brands I was shocked to see that the options pertaining to women’s formal wear were quite limited. However, a salesperson suggested us to go look for the same in the Allen Solly store. When I went there I was happy to see that there was a dedicated formal wear store for women i.e., Allen Solly Women. The salesgirl there was really courteous and helped me out with good suggestions. Also, there were a lot of options to choose from in all the categories. Needless to say that I went to that store again after securing admission at SIBM-B. 

Road to Success - ABGLP - SIBM Bengaluru

Breaking the Boundaries!!!

Aditya Birla group, the brand which resonates the Indian minds ever since Indian Independence, even after catering stellar products & services in the domestic market, it has also created impact globally. I cannot count the number of times, I have visited ABG’s Planet fashion stores which has become my one-stop shopping solution.