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Transforming Lives - ABG

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Vishwajeet Kumar
Vishwajeet Kumar

Aditya Birla Group is US $44.3 billion Corporation and having devoted force of over 1.2 lakh employees spread across 42 nationalities. Since its inception in 1857, it has grown to become the third-largest Indian private sector conglomerate with operations in thirty-four countries across five continents. It has a plethora of businesses under it notably Grasim, Aditya Birla Fashion and Retail, Aditya Birla Chemicals, Aditya Birla Insulators, Essel Mining, Birla Carbon, amongst many others. The Aditya Birla Group is the world's largest producer of Viscose staple fibre. I cannot count the number of times, I have visited ABG’s Planet fashion stores which has become my one-stop shopping solution. The L&T Cement Company was bought by Aditya Birla group in 2004, and rechristened it as UltraTech cement. The ABG group had made a marketing campaign called “The engineers’ choice” for the Ultra Tech cement. The advertisement changed my perspective. Truck was not the largest thing a man could build, and mechanic was not the best career a person can pursue, Engineering was!

I myself feel sometimes getting into those muddy patches in the life due to my over thinking and anxieties crawling inside my mind. When you start thinking about your future goals and ambitions, you tend to keep the Pros on the higher priority side and try to overlook the negatives, which sometimes leads to disappointments.

Its February 2015, I was working as Production Engineer. I was fresh out of college and had all the money, I would need. I along with a friend had a bike trip planned Chennai – Ooty – Chennai for the weekend. However, the fate had something else in the store for us. Unfortunately, we had an accident. Me and my friends were admitted in a govt hospital then subsequently moved to Chennai. Fast forward three months, I had almost recovered from most of my injuries. My Gods grace, my friend had recovered quicker, and she was kicking and jumping by then. However, my biggest challenge was not the accident or pain associate with it. The challenge was boredom. I was supposed to rest on bed. No movement nothing for the period I was recovering.  One day I came across a saying by the Sadguru, “If you are bored when you are alone, You are in the bad company.” The words stuck the right cord, I mentally embarked on the journey to improve my company for myself. I took the habit of reading books. I started with Siddhartha by Herman Hesse. It was a journey of a person who is in search of ultimate knowledge which he ultimately earns. Reading books gave me the power to fly across the continent and live a different life vicariously.

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Transforming Lives - ABG