Changing lives - Samarth Tripathi - NMIMS Mumbai
Taking India to the world! My father in 2006 asked me to accompany him after my school to a local cement store to buy UltraTech cement when our house was being constructed. That is my earliest memory of the Aditya Birla Group. From my first white Van Heusen shirt to Peter England trousers, Aditya Birla group has touched not only my life but also the lives of billions of Indians and people worldwide. Millions of children everyday eat their lunch in school, which is wrapped in Freshwrapp by their mothers, later to be used as a cricket ball with the lunchbox as their bats.
Samarth Tripathi
'ABG-Epitome of Quality'-Riya Bansal, NMIMS Mumbai
Since 1857, Aditya Birla Group has been playing a big part in influencing the lives of millions. With their tremendous progress in the copper, insurance, telecommunications, retail, and software services it has created value and added purpose at both the business and customer levels. Their vision of giving back more than what they take shows their accountability and commitment towards society. They actively contribute to the social and economic development of the communities through tie-ups with various organizations. Standing by the line “Always big in your life” Aditya Birla Group’s products have made a definitive statement by making their presence felt everywhere around us. From road-rail journeys, Vodafone-Idea Teleservices, Pantaloons, Allen Solly fashions it is hard to miss their involvement in improving the standards of living. For me, Aditya Birla Group came big in style with Aditya Birla Fashion Retail Limited, which hosts India's largest fashion network with 2,500 exclusive brand outlets, 4,900+ multi-brand outlets and 4000+ department stores across the country. With my changing preferences and spending patterns, their apparel stores have never been constrained with the demanded product’s availability and quality. Their wide variety of clothing and even easily accessible stores have made them the new mantra in the fashion sector. They offer something new to the customers frequently either with exciting offers, discounts and global products giving an edge over the competition. It is now leading as a fashion powerhouse with all the leading brands under one roof and has become India’s largest fashion and lifestyle company in both men’s and women’s’ wear. Their panache in this sector has touched millions and will continue to do so.
RIYA BANSAL
The little BIG things in my life - Shubhangi Shorewala, NMIMS Mumbai
Aditya Birla, has unknowingly, played a crucial role in my life. It has made its presence felt in every aspect of my daily routine. Starting right from clothing, Aditya Birla’s clothing division (Aditya Birla Fashion & Retail) has some of the most popular brands like Allen Solly, Van Heusen, Forever 21 and Pantaloons to name a few. Hindalco Limited, the metals flagship company of ABG, supplies aluminum that is used to make the tempered class for the smartphones that we use. Moreover, the aluminum manufactured by Novelis Inc. is used as a raw material for making cans of our all-time favorite soft drinks. Ultratech Cement has contributed its product into the construction of the Bandra Worli sea link which has made travel to and fro South Mumbai convenient. Aditya Birla has also ensured safety of road travel by supplying carbon black, a product of Birla Carbon, that has nano particles that make tyres safer and stronger. Aditya Birla Capital provides one stop financial solutions ranging from housing loans, insurance to wealth management. Last but not the least, Aditya Birla Group plays an important role in connecting me to my dear ones and in enabling never ending conversations by providing uninterrupted telecommunication services in the form of Vodafone Idea Limited. They have made sure that people stay connected despite having miles of physical distance. These brands and companies have been playing their role ever since they have come into existence. Covering almost every small aspect in my daily routine, Aditya Birla Group is indeed a “Big” part of my life.
Shubhangi Shorewala
Re-living your journey with Aditya Birla - Pallavi Saxena, NMIMS Mumbai
From its inception, Aditya Birla has been a company that touches lives across the globe. With its range of products, Aditya Birla has become a necessary name in our life right from its cement to that of the clothing items, Aditya Birla has got it all covered for years. Its spread across various sectors like banking, carbon black, cement, fashion. financial services, metals, textiles and chemicals makes it one of the leading brands.
Pallavi Saxena
Impact of ABG on my life - V Nandhini, NMIMS Mumbai
Aditya Birla Group, an Indian multinational conglomerate with revenue of USD 44.3 billion and seven decades of responsible business practices, has grown into the global powerhouse of wide range of sectors – metals, textiles, carbon black, telecom, cement and fashion. ABG has without doubt touched upon many lives including mine. ABG’s Hindalco is the world's largest aluminium rolling and producing company and major supplier of bus bars and conductor for state and national utilities to most of the electrical power projects. ABG has adopted the strategy of market cannibalism in the Fashion sector where brands like Van Heusen, Peter England, Allen Solly, Louise Phillippe coexist and target the right audience for its market ranging from mainstream class to luxury clothing. Conveniently located in my neighborhood is the more supermarket, the shopping destination of choice for families almost everywhere, offering an irresistible combination of quality and value. What strikes me as a consumer is how ABG has remained the master of extensive mergers and acquisitions to diversify into new areas and divest businesses, like the biggest the Vodafone-Idea merger. ABG’s BITS Dubai has been consistently providing highest quality of technical education to students from all over the world. As an ardent user of ABG products, I eagerly wait for ABG to venture into unexplored areas in future, hoping for it to capture the market, delivering superior shareholder value, leaving no stone unturned in the business in addition to actively contributing to social and economical development in a sustainable way through its CSR initiatives. #NMIMSMumbai #ABGLPWooMe
NANDHINI V