'ABG-Epitome of Quality'-Riya Bansal, NMIMS Mumbai
Since 1857, Aditya Birla Group has been playing a big part in influencing the lives of millions. With their tremendous progress in the copper, insurance, telecommunications, retail, and software services it has created value and added purpose at both the business and customer levels. Their vision of giving back more than what they take shows their accountability and commitment towards society. They actively contribute to the social and economic development of the communities through tie-ups with various organizations. Standing by the line “Always big in your life” Aditya Birla Group’s products have made a definitive statement by making their presence felt everywhere around us. From road-rail journeys, Vodafone-Idea Teleservices, Pantaloons, Allen Solly fashions it is hard to miss their involvement in improving the standards of living. For me, Aditya Birla Group came big in style with Aditya Birla Fashion Retail Limited, which hosts India's largest fashion network with 2,500 exclusive brand outlets, 4,900+ multi-brand outlets and 4000+ department stores across the country. With my changing preferences and spending patterns, their apparel stores have never been constrained with the demanded product’s availability and quality. Their wide variety of clothing and even easily accessible stores have made them the new mantra in the fashion sector. They offer something new to the customers frequently either with exciting offers, discounts and global products giving an edge over the competition. It is now leading as a fashion powerhouse with all the leading brands under one roof and has become India’s largest fashion and lifestyle company in both men’s and women’s’ wear. Their panache in this sector has touched millions and will continue to do so.
