In the words of Matshona Dhliwayo, “When you touch minds, people are willing to walk a dozen miles for you; and when you touch hearts, people are willing to walk a thousand miles for you; but when you touch souls, people are willing to walk a million miles for you.”
The elation and pride in the starry eyed 17 year old knew no bounds. The arduous journey of 365 long days eventually turned out to be a fruitful one. The happiness of having scored 92% in class 12 was completely overwhelmed by the prospect of being the proud owner of my first ever phone. I had fulfilled my end of the pact by scoring above 90% in my class 12 board exams, and now it was my father’s turn to gift me my first phone. The stage was set; I had mentally rehearsed these scenarios innumerable times. I was eagerly waiting to flaunt my new ‘number’ to all my friends. The bright yellow hoarding right outside my college had caught my fancy for more than a month. I had inquired all minute details, required documents, available plans and added benefits multiple times from multiple representatives. ‘Idea’ cellular technology was the only player at that time that was providing free SIM cards for college going students. They allowed you to customise your phone number –you could choose! At the end of that day, I had my own phone and also had my ‘personal’ number. It is one of my fondest and cherished memories. My journey with ‘Idea’ which began in 2013 has been gleeful. It was my first and continues to be the ONLY number that I possess. It has truly been a reliable network that has stood by my side through various critical situations. One such instance was when I was travelling in a remote village in Karnataka, the results for my admission in NMIMS had been declared and I had to accept the offer within 48 hours. Time was off essence and I was completely unaware, my friends immediately reached out to me and I was jubilant. However, I was also apprehensive if I could access internet as it was an extremely remote area. Idea did not let me down as I had strong internet connectivity and completed all formalities within the deadline without any deterrents. The next phase was my personal interview; there were no second thoughts about my choice for formal business suit. Van Heusen has been my go to brand from my first business meeting. It understands the physique of Indian women and imbibes it in its comfortable yet formal clothing collection. Aditya Birla Group is an amalgamation of such profuse brands which have become an indispensable aspect of my life. These products and services are so imperative and ubiquitous; only upon reflection it becomes evident that various cardinal brands that have seeped into our lives and keep the cogs moving are also the cogs that run the magnificent colossal called ‘Aditya Birla Group’.
I still remember the time when shopping malls were a novelty around my neighborhood. They were opening around every corner with great fanfare and were the main attractions for teens and adults alike. Not many were as aware about the environment back then as they are now. Plastic bags were handed out unscrupulously by every store one went shopping to at these glistening malls. Yet, More stood out. Even when caring about the ecosystem wasn’t as urgent as it has become now, More was the one to introduce good quality, durable jute bags. In spite of the general ignorance of the masses, ABG’s More chose to care – not just for its customers but also a great deal for the future. It is no wonder that the retail store left a great lasting impression on a teenage, fairly un-“woke” me.
While Aditya Birla Group (ABG) make people resonate ‘What an idea’ and by its impact on the customer rightfully tell them that it’s the ‘Big in my your life’.
Waking up early in the morning and there are no meet and greets with my parents or sister, instead there is a rush, a rush to make sure that I can prepare some food for myself for breakfast and meet the never ending deadlines of MBA life. A girl who had never seen anything other than comforts of home, being pampered was the normal order and Bangalore was my world. Cut back to the present, Mumbai has taught me much more in the last 40 days than Bangalore ever did in the 24 years I stayed there. They say Mumbai is “The city that never sleeps” and the day I arrived here I really felt it, people running round the clock, involved in a never ending rat race to get a little ahead of the other one. The task to survive in a city so unrelenting seemed daunting as ever. Nerves were very evident in the first week where being mentally strong all day wasn’t an option but the war cry every day. Few days went by this way where I felt like crying my heart out seeing how demanding life can be. But after the first week of struggles, pulling myself together seemed the only way forward left for me. To achieve this I made sure that I grab the bull by its horns and make sure I am a couple of steps ahead of what is being demanded off me by my college and this city in general. I went out and made sure I learn to do a new thing every day which I have never done before, come out of my comfort zone and do the uncomfortable. I learnt how to make chapatti for starters. Then it was time to do my own dishes. Slowly, day by day, I was seeing myself metamorphose into this new independent and confident being who never backs down easily. After staying in Mumbai for well over a month on my own I can clearly vehement one fact that winning is only fun when you take a little damage.
One of the most important aspect in our lives is the health, of ours and of our loved ones. Aditya Birla wellness services including medical and life care is something that makes me and my family secure. Each and every Aditya Birla Group hospital is equipped with the best in class facilities and highly qualified team makes it one of the best in the market. Moreover the health insurance policies makes the present and the future of my whole family secure. Because of such features, Aditya Birla has been listed down as the prime choice for most of the health insurance cover offered by the corporate.
Aditya Birla Group is the third largest Indian Private Sector conglomerate. It has marked a difference right from the British Raj and has always lived up to the values it follows. Spread over various sectors in Cement, Finance, Fashion, Metals, Textiles etc. Having marked India on an International Map, 50% of the Group’s revenues from in from overseas markets. The brand value created for each of its brand is phenomenal, e.g.: when someone says Cement, it always reiterates only to UltraTech Cement. Sitting, writing this article if I look around, at my home itself ABG is everywhere in some form or the other starting with wardrobe filled with Allen Solly, Van Heusen and Forever21. I cannot imagine a day without foil paper and again the brand recall goes to Freshwrapp. We cannot forget the base and strength of the house is built with ABG (UltraTech Cement). Personally, ABG was the first group to open a huge store in a newly built mall in my town. Surat was still developing and people still heavily depended on local brands until Pantaloons was opened in town and it was like the luxury that was introduced to us. Tapping into an untapped potential market was a very risky but risk-assessed decision made by ABG. Later into years, when formals came into picture in my life, ABG group was the saviour again. It provided not only high-end segment but also low and middle end segment with brands like People.
WHY ADITYA BIRLA GROUP IS BIG IN OUR LIVES?
