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A Marketing Strategy For BigBasket By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Manogya Prasad, IIM Calcutta

A Marketing Strategy For BigBasket By The Winner of InsideIIM's E-Commerce Prodigy Challenge 2021 | Manogya Prasad, IIM Calcutta

In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Manogya Prasad, an IIM Calcutta student who proposed a new feature to enhance user engagement and increase customer retention at BigBasket and is a winner of InsideIIM's E-Commerce Prodigy Challenge!

Team InsideIIM
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Flexibility Of Roles And Autonomy Made Me Choose General Management Over Consulting, Ft. Satyam S, TCS

Flexibility Of Roles And Autonomy Made Me Choose General Management Over Consulting, Ft. Satyam S, TCS

For Satyam Sidharth, MBA was a choice that he made after his initial work experience that gave him a flavor of the importance of critical thinking. Post his MBA with XLRI, Satyam got into TAS and worked in different Tata Group companies for the year-long stint. In our final #SettleForMore story, we today have Satyam Sidharth, who chose a career in general management over consulting and joined TCS as Business Development Manager. He currently works at TCS UK and Ireland, where he is responsible for acquiring new clients. Here are the excerpts from the interview:

InsideIIM Career Services
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How to Ace Marketing Questions In Your GD-PI Rounds: Learn from RB Marketeers (Makers of Dettol, Harpic, Durex & Lysol)

How to Ace Marketing Questions In Your GD-PI Rounds: Learn from RB Marketeers (Makers of Dettol, Harpic, Durex & Lysol)

Markets are constantly bombarded with new products every day. And to stand out, you need to come up with marketing strategies that cut the clutter. If you are on any of the social media channels, chances are, you might have come across one or the other ‘out of the box’ campaigns of Durex that caught your eye. Or you might have taken part in the recent #HandWashChallenge by Dettol and performed to the tunes on TikTok!

InsideIIM Career Services
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My IIM Rohtak Interview Experience 2021 | Vivek Singh

My IIM Rohtak Interview Experience 2021 | Vivek Singh

“You can't be overbooked, only under-read.” ― John Drybred As all MBA aspirant currently, I'm also busy with my college Interviews. Revising all Electronics concept, again and again, reading and taking notes on current affair topics. During all this few days back when I was reading one of InsideIIM article on Budget 2021 and I came across a new term " FRBM act ". Earlier I never read about the FRBM act (Fiscal Responsibility and Budget Management Act, 2003). I even google it. Then I read about it more and make a note of it, hoping that may be in some interview some panellist ask about it. And I was lucky it was asked in my 1st interview of 2021 for IIM Rohtak and I answered.

Vivek Singh
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Disinvestment, Monetising Public Assets - Budget, Short Explainer | Business News At A Glance Ep.22

Disinvestment, Monetising Public Assets - Budget, Short Explainer | Business News At A Glance Ep.22

This has been the big budget week. So we throw light on some sectors and how the budget plans to deal with these. From disinvestment to privatisation, to a focus on rural development and health, this budget has its pros and cons. Read our analysis below. Also, check out how Jeff Bezos' moving on from the Amazon CEO post affects Amazon India. Finally, find out how MPL gets closer to unicorn status! 

Team InsideIIM
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Why Does Your Business Absolutely Need SEO?

Why Does Your Business Absolutely Need SEO?

Does SEO inevitable for every business, or do a few need it? Does your business require an SEO strategy or you cope without it? If you are in a dilemma and continuously asking such questions, then you are at the correct place.

Terra Wilder
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What Does Ideating And Collaborating Look Like With Online Competitions By V Varun!

What Does Ideating And Collaborating Look Like With Online Competitions By V Varun!

It has been about roughly three months since my MBA journey began in MDI Gurgaon & within this time, I have experienced a multitude of things & a whirlwind of different emotions, ranging from the excitement of joining one of India’s top B-schools to disappointment over not being able to experience campus life due to the ongoing pandemic crisis. The initially daunting looking B-school rigor seems to have become a part of the daily routine for me & my batchmates & made us more aware of the value of an MBA degree. One key area that does occupy a significant role in our MBA lives happens to be the corporate competitions that are regularly conducted across different B-schools & cover a wide variety of domains.

MDI Gurgaon
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