I completed my MBA from a comparatively newer IIM which is still working hard to make its brand. Bagged a Pre-placement offer with highest package in the college. (Average CTC in college was 12.34LPA, not so bad, you can assume the highest then :))
I was working with a company that was an authorized dealer for world's leading manufacturer of Earthmoving and construction equipment. They do not sell directly and hence have a network of dealers globally to sell equipment locally.
In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Yogesh Kumar Das, a SIBM Pune student who worked on creating a strong marketing strategy for Quikr and is a winner of the InsideIIM E-Commerce Prodigy Challenge!
In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Rishu Kumar, an IIM Bangalore student who worked on creating a strong marketing strategy with the objective of increasing the user acquisition and user conversion for Flipkart and is a winner of InsideIIM’s E-Commerce Prodigy Challenge!
In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Vaibhav Mangla, an IIM Kozhikode student who worked on improving the user experience for L’Oreal and increasing their customer engagement and conversion rate. He is the winner of InsideIIM’s E-Commerce Prodigy Challenge!
In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Manogya Prasad, an IIM Calcutta student who proposed a new feature to enhance user engagement and increase customer retention at BigBasket and is a winner of InsideIIM's E-Commerce Prodigy Challenge!
For Satyam Sidharth, MBA was a choice that he made after his initial work experience that gave him a flavor of the importance of critical thinking. Post his MBA with XLRI, Satyam got into TAS and worked in different Tata Group companies for the year-long stint. In our final #SettleForMore story, we today have Satyam Sidharth, who chose a career in general management over consulting and joined TCS as Business Development Manager. He currently works at TCS UK and Ireland, where he is responsible for acquiring new clients. Here are the excerpts from the interview:
Markets are constantly bombarded with new products every day. And to stand out, you need to come up with marketing strategies that cut the clutter. If you are on any of the social media channels, chances are, you might have come across one or the other ‘out of the box’ campaigns of Durex that caught your eye. Or you might have taken part in the recent #HandWashChallenge by Dettol and performed to the tunes on TikTok!
I completed my MBA from a comparatively newer IIM which is still working hard to make its brand. Bagged a Pre-placement offer with highest package in the college. (Average CTC in college was 12.34LPA, not so bad, you can assume the highest then :))
I was working with a company that was an authorized dealer for world's leading manufacturer of Earthmoving and construction equipment. They do not sell directly and hence have a network of dealers globally to sell equipment locally.
In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Yogesh Kumar Das, a SIBM Pune student who worked on creating a strong marketing strategy for Quikr and is a winner of the InsideIIM E-Commerce Prodigy Challenge!
In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Rishu Kumar, an IIM Bangalore student who worked on creating a strong marketing strategy with the objective of increasing the user acquisition and user conversion for Flipkart and is a winner of InsideIIM’s E-Commerce Prodigy Challenge!
In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Vaibhav Mangla, an IIM Kozhikode student who worked on improving the user experience for L’Oreal and increasing their customer engagement and conversion rate. He is the winner of InsideIIM’s E-Commerce Prodigy Challenge!
In 2021, InsideIIM launched for the first time the E-Commerce Prodigy Challenge, an exclusive program to give India's top talent at business schools a flavor of Marketing and Growth Hacking in an E-commerce set-up. To participate, MBA students were asked to create a marketing strategy for their favorite E-commerce platforms. Amongst all the entries that came in from India's top talent, five stood out! Here is a glimpse into the marketing strategies formulated by Manogya Prasad, an IIM Calcutta student who proposed a new feature to enhance user engagement and increase customer retention at BigBasket and is a winner of InsideIIM's E-Commerce Prodigy Challenge!
For Satyam Sidharth, MBA was a choice that he made after his initial work experience that gave him a flavor of the importance of critical thinking. Post his MBA with XLRI, Satyam got into TAS and worked in different Tata Group companies for the year-long stint. In our final #SettleForMore story, we today have Satyam Sidharth, who chose a career in general management over consulting and joined TCS as Business Development Manager. He currently works at TCS UK and Ireland, where he is responsible for acquiring new clients. Here are the excerpts from the interview:
Markets are constantly bombarded with new products every day. And to stand out, you need to come up with marketing strategies that cut the clutter. If you are on any of the social media channels, chances are, you might have come across one or the other ‘out of the box’ campaigns of Durex that caught your eye. Or you might have taken part in the recent #HandWashChallenge by Dettol and performed to the tunes on TikTok!
