Markets are constantly bombarded with new products every day. And to stand out, you need to come up with marketing strategies that cut the clutter. If you are on any of the social media channels, chances are, you might have come across one or the other ‘out of the box’ campaigns of Durex that caught your eye. Or you might have taken part in the recent #HandWashChallenge by Dettol and performed to the tunes on TikTok!
We all understand the importance of marketing for the success of a product, but what exactly goes behind creating this impact? Over the years how has marketing evolved and how the FMCG industry leveraged the ever-growing world of digital marketing?
RB, an FMCG company with market-leading brands like Dettol, Lysol, Harpic, Durex, Veet, and Mortein, among others, is here to help you SoaRBeyond the GD-PI processes that will lead you to your dream B-school.
Check out the first webinar here.
Smriti Handa, Regional HR Director, Hygiene- South Asia at RB will be moderating the webinar asking questions to the panelists that can be helpful for you to crack your much-awaited GD-PI rounds.
So, why wait. Register now for the second webinar of the SoaRBeyond program.
● Opportunity to ask live questions and solve your doubts
● Discuss business cases and live problem solving
● Understand how companies like RB deals with marketing
● Learn about probable GD-PI questions through quiz (to be taken by the attendees after the webinars)
● Stand out of the B-school crowd with an exclusive certification from a leading FMCG recruiter
The second webinar of the SoaRBeyond program will take place on March 2, 2021, from 7 pm onwards.
How to take part:
If you are someone who has cleared their CAT and are waiting for your B-school interviews, you can simply fill in your details in the registration form and be part of the webinar.