On the day of Comstrat, we were anxious as we entered the AV Room, where we were seated and met the FCB+Ulka representatives, who went through the rules of the event stressing on the time limit of 20 minutes and the focus of communication strategy. Although we were nervous, when it was our turn, we went up confidently. One thing we had learned from the umpteen presentations and the communication skills taught in Bocconi was the time management and the delivery. We focussed a lot on the presentation delivery and confidence. We were overwhelmed when the judges commended our presentation. They were very happy with our solution and strategy, and also appreciated the research and tools we had used during our analysis. They pointed out the differentiating factor we had over the preceding presentations.
After the 6 presentations, we were waiting for the results. The second and first runners-up were announced and we were holding our breath. And there it was, the light at the end of the tunnel of hard work- Winners of Comstrat 2018- Team Esploratore from MISB Bocconi! We had immense emotions of happiness at this moment, especially when we were awarded the rolling trophy. It was a matter of pride not only for us but to the entire MISB Bocconi fraternity. We would attribute this success to our faculty, without whom we would not have reached this level.
The learning we had from this is: Always make a strategy with simplicity upholding the value of sustainability, scalability, and innovativeness. Research is the key.