From IIM Bangalore To Coloring Dreams At Asian Paints, Ft. Prasun

With the nascent DIY culture in India, consumer immersions are an interesting part of the role where you get a peek into the mind of the consumer to draw futuristic inspirations for the brand. Product and performance feedback from the customers become an enriching experience, in terms of finding newer use cases, improvements which add to expanding the horizons for the brand. For a brand manager, unbiased customer opinions on products are vital and you need to fall back on them again and again.

Is this role for you? 

Well, that’s something you need to decide. If you are looking for a role that provides an exposure and learning, not only in marketing but diverse domains such as sales, supply chain, production etc., then this is the right fit for you.  The cross-functional collaboration upskills one heavily in terms of people and stakeholder management which is one of the most important skills expected to have from a leadership perspective. Core functional learning, people management along with always remaining close to the consumer are shining highlights for the role of Brand Manager at Asian Paints. 

So, if you are looking for a career that promises you growth and learning at the same time, this is the right place to be. 

Click here to know more about the MT program at Asian Paints!