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Brand Management

41 Stories

What Goes Behind Building Successful And Long-Standing Marketing Campaigns Of Asian Paints?

In today’s episode, we have with us, the brain behind widely celebrated and recognized campaigns of Asian Paints, Mr. Rohan Prasher.

From IIM Bangalore To Coloring Dreams At Asian Paints, Ft. Prasun

We all have heard about the famous saying, “Life is like a blank canvas, it's up to you how you want to paint it”. Prasun took it seriously and thought

Open The Salary Hike Door By Closing The Skill Gaps

It's undeniable that the current economic & social situation has accelerated the need for upskilling. Professionals need to constantly upskill, do it more quickly than before and keep getting better

Role Of Brand Manager In Establishing A Brand To A New Category

As a brand manager, what steps would you take if you need to expand a currently established brand to a new adjacent category?

In Conversation With Aishwarya Pratap Singh On Agility In FMCG Industry And Career Planning

In a dazzling recounting of his lived experiences, we have Aishwarya Pratap Singh, Head of Marketing- Snacks, Noodles and Pasta, ITC Limited. He is a distinguished alumnus of IIM Ahmedabad

The Evolution of Goli Vada Pav | Ft. Harsh Pamnani, Author - Booming Brands

Starting with a single store in 2004 outside Kalyan railway station, near Mumbai, Goli Vada Pav is now India's largest ethnic fast-food chain with over 300 stores in 100 cities

The Evolution of Elephant Design | Ft. Harsh Pamnani, Author - Booming Brands

Launched in 1989, Elephant Design is India's topmost independent integrated design consultancy firm. It has won numerous national and international awards, such as 8 Rebrand International Awards, Design for Asia

The Evolution of Shaadi.com | Ft. Harsh Pamnani, Author - Booming Brands

Started as an experiment in the year 1997, presently, Shaadi.com is the world’s largest matchmaking service company with a presence in international markets such as the USA, UK, Middle East,