Tag Result :

Brand Management

29 Stories

Changing Trends In The World Of Business Ft. Rajesh Srivastava

Continuing the conversation, an IIM Bangalore alum and a corporate trainer Rajesh Srivastava talk further about the changing paradigm of business in the world. From changing definition of sales, different

#KnowThyBrand - Kurkure

Kurkure started as a bridge snack between the desi namkeen and western potato chips category to bring the goodness of chips and spicy flavours of different states of India to

A MICAn's Journey From Being An Instagram Influencer To ITC | Once Dreamt, Now Achieved

Here's Aarushi Agrawal, a second-year student of MICA, sharing her journey from an Instagram Influencer to ITC Limited along with tips on how to crack the selection interviews of colleges

How Rolex & Ustraa Used Storytelling To Build Their Brands

Have you seen a Rolex ad? They have expertly built a narrative around their brand, using their elegant design, as well as their brand ambassador - Roger Federer. It’s not

Brand Amitabh Bachchan's Revitalisation Decoded | Learning IRL By ABGLP

Are you interested in a marketing career? Do you want to ace the placement game and land an internship with your dream company? InsideIIM, in association with ABGLP, brings you

Make A Powerful First Impression During Interviews | Ft. MICAns

First impressions matter. And when in b-school, making a favorable first impression on your interviewers, colleagues, professors and alumni is super important. How do you make sure that your first

Branding In The Era Of Digital Media - Challenges And Opportunities

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook

How To Become A Brand Manager - All You Need To Know About Careers In Brand Management

Are you interested in becoming a Brand Manager? Do you see yourself designing go to market strategies for brands, doing market research, and managing a brand's reputation and social media