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Brand Management

24 Stories

Make A Powerful First Impression During Interviews | Ft. MICAns

First impressions matter. And when in b-school, making a favorable first impression on your interviewers, colleagues, professors and alumni is super important. How do you make sure that your first

Branding In The Era Of Digital Media - Challenges And Opportunities

“A brand is no longer what we tell the consumer it is – it is what consumers tell each other it is.” Scott Cook

How To Become A Brand Manager - All You Need To Know About Careers In Brand Management

Are you interested in becoming a Brand Manager? Do you see yourself designing go to market strategies for brands, doing market research, and managing a brand's reputation and social media

BJP’s 2019 Campaign: A Perfect Management Primer

India has just concluded its marathon seven phase general assembly elections 2019 and BJP has won an astounding majority on its own. In the last three months, India has seen

Do You Have What It Takes To Be A Luxury Brand Manager?

Are you looking to pursue an MBA in the near future? Are you aware of the risk involved in career growth?

The Journey Of A Brand Manager At Kraft Heinz | Shruti Soumya, MDI Gurgaon

Shruti Soumya, an alumna of MDI Gurgaon, joined Kraft Heinz as a Management Trainee and has had the opportunity of working in 3 different cities, adapting and learning along the