Tag Result :

Brand Management

39 Stories

Role Of Brand Manager In Establishing A Brand To A New Category

As a brand manager, what steps would you take if you need to expand a currently established brand to a new adjacent category?

In Conversation With Aishwarya Pratap Singh On Agility In FMCG Industry And Career Planning

In a dazzling recounting of his lived experiences, we have Aishwarya Pratap Singh, Head of Marketing- Snacks, Noodles and Pasta, ITC Limited. He is a distinguished alumnus of IIM Ahmedabad

The Evolution of Goli Vada Pav | Ft. Harsh Pamnani, Author - Booming Brands

Starting with a single store in 2004 outside Kalyan railway station, near Mumbai, Goli Vada Pav is now India's largest ethnic fast-food chain with over 300 stores in 100 cities

The Evolution of Elephant Design | Ft. Harsh Pamnani, Author - Booming Brands

Launched in 1989, Elephant Design is India's topmost independent integrated design consultancy firm. It has won numerous national and international awards, such as 8 Rebrand International Awards, Design for Asia

The Evolution of Shaadi.com | Ft. Harsh Pamnani, Author - Booming Brands

Started as an experiment in the year 1997, presently, Shaadi.com is the world’s largest matchmaking service company with a presence in international markets such as the USA, UK, Middle East,

The Evolution Of FirstCry | Ft. Harsh Pamnani, Author - Booming Brands

Founded in 2010, FirstCry is India's largest omnichannel (web, mobile and offline) retailer focused on the needs of babies, kids, and mothers. It also runs India's largest maternity clinic gift

The Evolution Of BookMyShow | Ft. Harsh Pamnani, Author - Booming Brands

Launched in 2007, BookMyShow is India's largest online entertainment ticketing platform covering categories such as movies, live events, sports, plays, and others. Moreover, the company covers extensive content around entertainment

The Evolution of Paper Boat | Ft. Harsh Pamnani, Author - Booming Brands

Launched in August 2013, Paper Boat is one of the fastest-growing FMCG brands in India. In 2016, AFAQs ranked Paper Boat among the top 10 buzziest brands of India, and