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Brand Management

Real interview experiences from candidates across top B-schools.

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How To Get Into Colgate After Your B-School? Ft. Niharika & Tejasvi
Brand Management

How To Get Into Colgate After Your B-School? Ft. Niharika & Tejasvi

14 Aug 2024 · 1 min read

How does one get into a legacy company like Colgate right out of B-school and what are some of the learning you go through during your MBA that makes it easier to get in? These are some of the answer…

InsideIIM

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What Goes Behind Building Successful And Long-Standing Marketing Campaigns Of Asian Paints?
Brand Management

What Goes Behind Building Successful And Long-Standing Marketing Campaigns Of Asian Paints?

17 May 2022 · 12 min read

In today’s episode, we have with us, the brain behind widely celebrated and recognized campaigns of Asian Paints, Mr. Rohan Prasher. He is a distinguished alumnus of Goa Institute of Management with …

InsideIIM

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From IIM Bangalore To Coloring Dreams At Asian Paints, Ft. Prasun
Brand Management

From IIM Bangalore To Coloring Dreams At Asian Paints, Ft. Prasun

15 Mar 2022 · 3 min read

We all have heard about the famous saying, “Life is like a blank canvas, it's up to you how you want to paint it”. Prasun took it seriously and thought of literally painting his dreams with the color…

InsideIIM

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Open The Salary Hike Door By Closing The Skill Gaps
Brand Management

Open The Salary Hike Door By Closing The Skill Gaps

22 Oct 2020 · 4 min read

It's undeniable that the current economic & social situation has accelerated the need for upskilling. Professionals need to constantly upskill, do it more quickly than before and keep getting bet…

InsideIIM

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Role Of Brand Manager In Establishing A Brand To A New Category
Brand Management

Role Of Brand Manager In Establishing A Brand To A New Category

14 Sept 2020 · 8 min read

As a brand manager, what steps would you take if you need to expand a currently established brand to a new adjacent category? To expand the currently established brand to a new adjacent category, the…

InsideIIM

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In Conversation With Aishwarya Pratap Singh On Agility In FMCG Industry And Career Planning
Brand Management

In Conversation With Aishwarya Pratap Singh On Agility In FMCG Industry And Career Planning

28 Aug 2020 · 11 min read

In a dazzling recounting of his lived experiences, we have Aishwarya Pratap Singh, Head of Marketing- Snacks, Noodles and Pasta, ITC Limited. He is a distinguished alumnus of IIM Ahmedabad with over …

InsideIIM

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The Evolution of Goli Vada Pav | Ft. Harsh Pamnani, Author - Booming Brands
Brand Management

The Evolution of Goli Vada Pav | Ft. Harsh Pamnani, Author - Booming Brands

28 May 2020 · 9 min read

Starting with a single store in 2004 outside Kalyan railway station, near Mumbai, Goli Vada Pav is now India's largest ethnic fast-food chain with over 300 stores in 100 cities across 20 states of In…

InsideIIM

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The Evolution of Elephant Design | Ft. Harsh Pamnani, Author - Booming Brands
Brand Management

The Evolution of Elephant Design | Ft. Harsh Pamnani, Author - Booming Brands

22 May 2020 · 7 min read

Launched in 1989, Elephant Design is India's topmost independent integrated design consultancy firm. It has won numerous national and international awards, such as 8 Rebrand International Awards, Des…

InsideIIM

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