When it comes to management and business, the depth of knowledge that IIM professors possess is second to none. These individuals literally have PhDs in various areas of business, and one of the biggest reasons why the IIMs are revered across the globe is because of the exceptional education that is imparted in the classrooms. It is not often that one can get access to IIM professors, which is why we at InsideIIM bring to you interviews with IIM professors who share with us fragments of their tremendous repository of business knowledge. In today's video, Dr. Manoj Motiani who is a professor of Marketing at IIM Indore, presents a Marketing masterclass and shares incredible insights that can give you a peek into what its like to learn Marketing in an IIM classroom.
In this video, Dr. Manoj Motiani talks about how the MBA curriculum - especially the Marketing curriculum - has evolved with advances in the corporate world. As he would in his Marketing class at IIM Indore, Dr. Motiani explains with numerous real-world examples how the world of Marketing works and evolves. Professor Motiani then goes on to explain what he feels are the 4 crucial concepts of Marketing that will never change, and gives a mini-masterclass explaining what these concepts are. He even explains why you don't need any books to learn Marketing.
He then provides his insights on how technology has impacted various segments of business, and answers the question "Should we be afraid of technology replacing humans?" Finally, Professor Motiani shares two crucial bits of advice for MBA students and aspirants. If you want to experience what it's like to sit in an IIM classroom and learn from the best of the best, this video is a must-watch for you!
What The InsideIIM Professor of The Year Series Is About
In recent times, the whole country struggled in coping up with the pandemic and lockdowns. In this time of crisis, it was the great leadership shown by our teachers and professors to ensure that learning never stops. They went beyond just teaching and found solutions and created new learning environments for their students to continue learning.
We at InsideIIM want to recognize the efforts that various B-School professors throughout the country put in to ensure that their students are not left behind and continue to meet their potential and achieve great things. This is why we asked MBA students of the current batches in 2021 to nominate their favorite professors on campus for the title of 'Professor of The Year' as a small token of gratitude for professors who have made so many efforts in the last year, just so that students can head out to etch a successful career for themselves!
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