A core reason why the IIMs are amongst the world's leading institutions for management education is the superior education that is provided in the classrooms. This education is imparted by professors who are literally PhDs in various corporate fields. At the IIMs, professors build the foundation for their students to go on to become heads of billion dollar companies across the globe. It is not unheard of for students to remain in touch with their professors years or even decades after they've graduated; such is the impact of professors on students. So how do professors create such a lasting impact during two years of MBA? What is it that they bring to the IIM classrooms that is different from traditional learning? What is it that makes IIM professors so good?
In this video, we speak with Professor Rajeev Kumra - a professor at IIM Lucknow who is no less than a Marketing guru. Professor Kumra is so popular and adored at IIM Lucknow that he has won the award of 'Best Professor At IIM-L' eight times in a row! Professor Kumra has also been recognized by IIM Lucknow students as the InsideIIM Professor of The Year in 2021!
In this video, Professor Kumra goes into the details of what he brings to every classroom - from making use of psychological factors to employing unique teaching methods. He explains the various ways he engages with students, and how as a teacher he is able to form a relationship of a lifetime with them. Professor Kumra also dives into a very interesting topic of the effectiveness of the usage of religion in marketing, and talks about his learnings from an interesting research experiment that he conducted. Finally, he talks about the top three things he feels all MBA students must do if they want to go beyond their MBA degrees and make stellar careers for themselves.
What The InsideIIM Professor of The Year Series Is About
In the last year, the whole country struggled in coping up with the pandemic and lockdowns. In this time of crisis, it was the great leadership shown by our teachers and professors to ensure that learning never stops. They went beyond just teaching and found solutions and created new learning environments for their students to continue learning.
We at InsideIIM want to recognize the efforts that various B-School professors throughout the country put in to ensure that their students are not left behind and continue to meet their potential and achieve great things. This is why we asked MBA students of the current batches in 2021 to nominate their favorite professors on campus for the title of 'Professor of The Year' as a small token of gratitude for professors who have made so many efforts in the last year, just so that students can head out to etch a successful career for themselves!