Consumer Goods companies are some of the biggest recruiters at top Indian b-school campuses, hiring top talent for various domains including Sales and Marketing. In fact, FMCG companies such as Hindustan Unilever and ITC feature amongst dream recruiters at Indian business schools. So, amongst top Consumer Goods companies, which are the ones that IIM ABCLIK, XLRI, and ISB alumni flock to? What percentage of IIM ABC alumni end up working at HUL, P&G, Nestle, RB, ITC, and other top FMCG companies? Here is a detailed analysis of latest available LinkedIn data on where IIM alumni are currently working.
What Is The Alumni Report? What Data Is It Based On?
The Alumni Report series, which first began in 2012, is an analysis of the concentration of alumni of top b-schools at India's most desirable companies to work with, as per MBA students and graduates. This series aims to answer the all-important question - where are MBA graduates from top b-schools working now? For current MBA students, this report aims to provide an estimate of which top companies have the highest concentration of their respective institutes' alumni.
The Alumni Reports are based on secondary research involving the collection of publicly available data on LinkedIn. Given that this method of data collection has its limitations, the data provided is best interpreted as an estimate. It is advised that the reader interpret the tables below cautiously.
What Are The Contents of This Report?
This report has been split into two clusters based on the years in which the top b-schools considered for this report were established. The rationale behind this is to ensure that the alumni base is strong and comparable for the b-schools under comparison. For a more detailed explanation, please refer to the section titled 'Methodology' in this report.
The report has been further split into two sub-clusters for each of the two primary clusters. These two sub-clusters are:
- Company-wise Slicing, i.e., the percentage of alumni of all b-schools at a particular company (view row-wise).
- B-School wise Slicing, i.e., the percentage of alumni of a particular b-school at all companies (view column-wise).
InsideIIM Alumni Report - Analysis For Business Schools Established Pre-1966
The table above contains the raw data for Indian b-schools established before 1966. Please note the following:
- Relevant filters have been applied in the research process. However, the existence of anomalies is also quite possible. So, there can be a positive or negative variance from the actual figures.
- All possible businesses of the companies have been considered.
- In this report, a higher number does not equal more influence on alumni of specific business schools. The seniority of alumni, quality and diversity of roles play a bigger part. Unfortunately, this cannot be captured with exact accuracy given the subjectivity involved.
- IIM Calcutta, XLRI and NITIE are the prominent B-schools in this cluster, with maximum percentage of alumni across all the top-15 Consumer Goods companies. This has been the trend ever since the inception of the Alumni Report series.
- Amongst the top-3 companies, XLRI, IIM Calcutta, NITIE and IIM Ahmedabad have the maximum representation of alumni.
- Alumni of b-schools in this cluster have maximum representation at P&G, HUL and ITC. Minimum representation is at Kellogg, Britannia, and L'Oreal.
Once again, Unilever, P&G and ITC are the companies in this report where alumni of most b-schools in this cluster can be found. Data suggests that Unilever and P&G are particularly attractive for FMS, IIM A, and JBIMS alumni.
InsideIIM Alumni Report 2021 - Analysis For Business Schools Established Post-1966
The table above comprises the raw data for Indian business schools established post-1966. Please note the following:
- Relevant filters have been applied in the research process. However, the existence of anomalies is also quite possible. So, there can be a positive or negative variance from the actual figures.
- All possible businesses of the companies have been considered.
- In this report, a higher number does not equal more influence on alumni of specific business schools. The seniority of alumni, quality and diversity of roles play a bigger part. Unfortunately, this cannot be captured with exact accuracy given the paucity of time and subjectivity involved.
- The figures at NMIMS Mumbai may be heavily influenced by the alumni of NMIMS who may have pursued a non-MBA undergraduate degree from NMIMS, though the filters applied during the research will minimise such anomalies.
- The data for IIM Kozhikode are to be treated with caution, given previous technical glitches resulting in incorrect mapping IIM K alumni on LinkedIn.
- Columns belonging to IIM Bangalore, NMIMS Mumbai and SPJIMR Mumbai are the most prominent in this cluster of business schools.
- Unilever, P&G and Asian Paints have highest alumni presence across all fifteen FMCG companies listed in this report, with 43% of the total recorded alumni working at any one of these companies.
- IIM Lucknow and MDI Gurgaon alumni have a fairly uniform representation at most of the companies listed here.
The most notable observation is the dominance of Hindustan Unilever as a recruiter of alumni of top business schools in this cluster. Unilever is one of the most attractive employers for MBA graduates from India's most preeminent business schools, which is unsurprising as it is also India's number two dream company to work with after MBA.
How We Made This Report - Methodology & Limitations
The following methodology was followed while compiling data and creating this Alumni Report.
B-School & Company Selection
The various ‘top business schools’ in this report have been selected based on year of establishment. The various companies in this report are the Top-15 companies from our report on the Most Desirable Consumer Goods Companies of 2020/2021.
Cluster-wise Segmentation
In order to ensure that the alumni base of the various business schools is comparable and not vastly different, we segmented the 18 business schools in this report into 2 clusters: Pre-1966 and Post-1966. As there was no top B-school established between 1965 and 1973, the cut-off year chosen for dividing the schools is taken to be 1965.
The following business schools have been considered for this report:
Limitations Of The Report
As mentioned at the beginning, certain limitations of the research process prevent us from arriving at conclusions with pinpoint accuracy. Some of the major limitations are:
- Not everyone is on LinkedIn B-school alumni may not necessarily have registered on LinkedIn, therefore not giving a comprehensive overview of the actual figures of alumni concentration at some of the world’s most well-known and reputed FMCG firms. It is also possible that those on LinkedIn may not necessarily update their profiles, thereby giving erroneous or incomplete employment data.
- Not everyone is a B-school student: Unfortunately, LinkedIn does not allow one to filter out MBA graduates from the crowd, and therefore, it is difficult to distinguish between MBA alumni and those who have pursued a certificate course, those who have pursued a short-term duration program, or summer interns at the companies mentioned in this report. Additionally, for institutes such as NMIMS Mumbai that offer multiple courses, there are chances of errors in attempting to distinguish between NMIMS alumni who have pursued undergraduate programs, and those who have pursued a PGDM program.
How can we improve this report? Please let us know in the comments below. We look forward to your valuable feedback.
You may also be interested in reading our Recruitment Survey reports to find out which are the most desirable recruiters on B-schools campuses, and in the minds of MBA aspirants as well as MBA graduates.
