He also briefed on pricing strategies which decide the type of market that a product is entering and highlighted the nuances of seasonal discounting and type of consumers targeted. He strongly believed that there is an opportunity for every single strategy in fashion retail sector, as it is still in nascent stages in India. His answers to students’ questions also revealed the challenges faced by Indian retail segment in terms of infrastructure, perception towards fashion, and sale-on-discount and how Pepe Jeans India is committed to overcome those challenges. As fashion is immeasurable and abstract, he said that their company strongly focuses in forecasting the demand and understanding changing trends in fashion.
He also shared his entrepreneurial experience with Zovi.com which made him understand better the needs of the consumers in the fashion industry. He brought in many experiences from his career to answer questions of participants. Answering a question on branding, he emphasized that brands can be built by user experience and psychographic campaigns such as ‘Made for Mischief’, ‘Solly at Work’. The session left the participants with useful insights about the trends and practices in the fashion retail sector from an expert of the industry.
Follow IIM Indore Mumbai at iimindoremumbai.insideiim.com
Comments