How and why did we become the dominant species? We aren't the fastest or the sharpest species on Earth. The answer lies in our instinct to socialize, interact and grow. The reason why we love Facebook, Twitter, Instagram, Snapchat and the likes is because they give us an addictive window to do just that - stay in touch constantly. It's as enjoyable as smoking! But what does this behaviour mean for you as a marketeer? It means that you can use this pre-existing condition constructively to make an impact while also marketing your brand. Watch this video where Prof Siddharth Deshmukh, a MICA professor, explains how by understanding this you can create a positive impact in the life of the consumer. While he constantly scrolls down on his feed, give him something that makes him pause, learn and evolve.
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Avinash Upadhyay
An important factor which you might have missed is that a movie having good music. If you try to analyse movies based on ROI, last year Aashiqui 2 and ABCD were among the top. Even recent example of Ragini MMS 2 (Baby doll!!) simply states the same fact. A small budget-movie with mass appealing songs, an "average" story, and a proper marketing strategy can make the movie break all barriers.
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