Have you ever wondered if Bacardi ever sells Music CDs or Carlsberg ever sells drinking glasses that we see in their ads? But don't these brands have more popular products to advertise? Well, we are a group of second-year management students from the Indian Institute of Management Ahmedabad and have attempted to study Surrogate Advertising from a psychological point of view. We try to find out common themes, codes, and psychological nudges these brands generate. We thank Gurpreet Singh of United Breweries and Mohit Mehrotra of AB InBev for their valuable insights from industry perspectives for our podcast. If you are into marketing, we highly recommend this to you! Happy listening!
Episode 1: Introduction to Surrogate Advertising
Have you been mystified by Kingfisher selling calendars or celebrities waxing eloquent about Imperial Blue CDs? Let us introduce you to the concept of surrogate ads through this short and sweet podcast!
Episode 2: Ooh La La La Le O; ft. Gurpreet Singh, Marketing Head, United Breweries
Now is the time to get a deeper understanding of surrogate advertisements and meet our industry expert. In this episode, Mr. Gurpreet Singh, the head of Marketing from United Breweries will take us through the concept and objective behind such advertisements and the different ways of using surrogate advertisements. Cheers!
Episode 3: Tu Beer Hai, Bud Why Sir? ft. Mohit Mehrotra, Sr. Manager ABInBev
Beer is the widely known social glue and synonymous with friends and fun. Let's meet our next expert Mr. Mohit Mehrotra, a senior brand manager at ABInBev, and an alumnus from IIM Ahmedabad. He talks about branding and advertising for such surrogate products! Listen to his amazing insights. Cheers!
