Advertising

“What really decides consumers to buy or not to buy is the content of your advertising, not its form.” – David OgilvyFrom 'Washing powder Nirma' to the iconic Fevicol ads,

I, Tanya Shridhar, bring to you an enriching conversation with Mr Kunal Jeswani, Chief Executive Officer, Ogilvy India. Mr Jeswani has worked with iconic companies such as Unilever, Mondelez, Vodafone,

In your last leg of preparations for your dream B-school, it is important to have some understanding of the various specializations to choose from. One of the most sought-after specialization

In a country where a baby is born in every 2 seconds, merely uttering the word 'Sex' is considered as a taboo. Often, Marketing and Advertising firms face this challenge

I have been using the same mobile phone for the past 5 years. Needless to say, its time I switch to a new phone, this one will not let me

‘They, just like words, can sometimes say a lot’

A recent phenomenon with several large Indian promoters has been to air their grievances with paid ads in the Media. Whilst the best way to fight out a battle in

Recently, PayTM released front-page advertisement (referenced below) congratulating the honourable Prime Minister Sh. Narendra Modi on taking the boldest decision in the financial history of independent India!