Bottom of the PyramidA Subject Worth Reading: Marketing To BOP Consumers - Dipanjan From IIM Calcutta
12 Jul 2016 · 2 min read
So here I was opening my course pack of 4th semester with a gloomy face. Yes... I was back to my college, IIM Calcutta, after having completed my summer internship with P&G under their BRM role. …
InsideIIM
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