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The Art Of Cause Marketing - Priyanka From IIM Lucknow
Cause Marketing

The Art Of Cause Marketing - Priyanka From IIM Lucknow

16 Aug 2016 · 3 min read

Cause-related marketing is when for-profit and not-for-profit organisations take up an initiative for mutual benefit. Social responsibility is the new norm. It sells like hot cakes among today’s awar…

InsideIIM

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