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Sensodyne's 'Native Content' Strategy Is A Winning Formula - Strategy With RS
GSK Consumer

Sensodyne's 'Native Content' Strategy Is A Winning Formula - Strategy With RS

02 Aug 2015 · 3 min read

Sensodyne wants to own ‘sensitivity’ in the heart & mind of its customers. It also knows that it may not be successful in achieving this objective by merely putting out ‘advertisement’ - research…

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