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What Is Brand Valuation?
Marketing Finance

What Is Brand Valuation?

04 Oct 2017 · 4 min read

Recently, you must have come across news of HDFC being named India’s most valuable brand in a report titled Brandz India Top 50 2017 by Kantar Millward Brown and WPP. The report valued HDFC’s brand a…

InsideIIM

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Kenneth Serrao on InsideIIM Career Perspectives - IIM Ahmedabad alumnus and Entrepreneur
Marketing Finance

Kenneth Serrao on InsideIIM Career Perspectives - IIM Ahmedabad alumnus and Entrepreneur

20 Aug 2012 · 2 min read

From helping set up Kotak Wealth Management to being part of India's 2nd largest hedge fund to being part of the 3 man team which brought Tag Heur to India, this IIM Ahmedabad alumnus has seen it all…

InsideIIM

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