Real interview experiences from candidates across top B-schools.
McDonald's04 Jan 2020 · 9 min read
When we say McDonald’s, what’s the first thing that pops into your mind? For most of us, it's crispy, salty, crunchy, French Fries. Yum. And you just can’t stop at one, can you?! But have you ever wo…
InsideIIM
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McDonald's05 Sept 2015 · 6 min read
“Alone we can do so little; together we can do so much” – Helen Keller Let me ask you an oxymoronic question: How can companies increase customer satisfaction by cutting cost? The problem, though per…
InsideIIM
Read Now →13 Jun 2015 · 3 min read
Dominos AHA Value festival offers pizza starting at Rs. 29. Have you gone ahead and ordered it yet? The ‘Aha’ strategy is based on 3 insight: 1. Pain Point: We humans are strange. Whenever we have to…
InsideIIM
Read Now →McDonald's04 Jan 2020 · 9 min read
When we say McDonald’s, what’s the first thing that pops into your mind? For most of us, it's crispy, salty, crunchy, French Fries. Yum. And you just can’t stop at one, can you?! But have you ever wo…
InsideIIM
Read Now →McDonald's05 Sept 2015 · 6 min read
“Alone we can do so little; together we can do so much” – Helen Keller Let me ask you an oxymoronic question: How can companies increase customer satisfaction by cutting cost? The problem, though per…
InsideIIM
Read Now →13 Jun 2015 · 3 min read
Dominos AHA Value festival offers pizza starting at Rs. 29. Have you gone ahead and ordered it yet? The ‘Aha’ strategy is based on 3 insight: 1. Pain Point: We humans are strange. Whenever we have to…
InsideIIM
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