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Marketing Lessons From The Education Sector - Konversations Unplugged #8
Media & Entertainment

Marketing Lessons From The Education Sector - Konversations Unplugged #8

27 Dec 2017 · 1 min read

Netflix or School/ College/ Work? You chose Netflix right? We all do! That's okay. Entertainment is always more, well, entertaining, right? Why do people prefer entertainment over education? How do e…

InsideIIM

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Marketing Lessons From The Education Sector - Konversations Unplugged #7
Media & Entertainment

Marketing Lessons From The Education Sector - Konversations Unplugged #7

19 Dec 2017 · 1 min read

Does education need to be so serious all the time? What kind of a mix should education brands go for? The business of building brands in the education sector and more in this podcast. Some candid con…

InsideIIM

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Marketing Lessons From Bollywood - Konversations Unplugged #4
Media & Entertainment

Marketing Lessons From Bollywood - Konversations Unplugged #4

12 Dec 2017 · 1 min read

A toothpaste. A soap. Utensils. Cabs. Bottles. Things. These solve real problems. But films? Zero on the problem solving scale. They're purely entertainment. Sometimes, you could say they document th…

InsideIIM

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The Indian Entertainment Industry And Its Entry Points After An MBA
Media & Entertainment

The Indian Entertainment Industry And Its Entry Points After An MBA

03 Aug 2017 · 3 min read

The Indian Entertainment Industry has performed overwhelmingly in the recent past and is one of the fastest growing sectors in India. With more than 600 television channels, 100 million pay-TV househ…

InsideIIM

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Californication - Indian Youth In A Globalized World - Shreya, IIM Rohtak
Media & Entertainment

Californication - Indian Youth In A Globalized World - Shreya, IIM Rohtak

26 Sept 2016 · 6 min read

“A long time ago in a galaxy far, far away….” If you read this and had a mental smirk, then you’ve probably watched the popular franchise of Star Wars. If you hear “How you doin’?”, and imagine Joey …

InsideIIM

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Uri Attack : Does The Indian Media Need A Code Of Ethics - Views From Prabhakar
Media & Entertainment

Uri Attack : Does The Indian Media Need A Code Of Ethics - Views From Prabhakar

21 Sept 2016 · 5 min read

Prime time on TV channels over the last few days have become a brainstorm on how India should respond to the attack on our soldiers in Uri and trying to second guess the Government's thinking on the …

InsideIIM

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Ethics In Media - The Thin Line Between Reporting And Influencing
Media & Entertainment

Ethics In Media - The Thin Line Between Reporting And Influencing

05 Aug 2016 · 7 min read

The institution of media is an effective tool for mass communication, telecasting information at real time basis to ensure seamless sharing of recent happenings across the globe. At a time, when the …

InsideIIM

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The Prospects Of A Career In Media - Rajit Desai, NMIMS Mumbai Alumnus
Media & Entertainment

The Prospects Of A Career In Media - Rajit Desai, NMIMS Mumbai Alumnus

29 Jul 2016 · 4 min read

The entertainment & media industry is one of the most exciting industries in India at present. As per the 2015 FICCI Frames – KPMG report, the industry was sized at INR 580 billion in 2008; but h…

InsideIIM

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