Patanjali

Baba Ramdev's Patanjali galloping sales are showing no signs of stalling. In the year ending March'16, his company's sales stood at INR 105.61 billion. And it is projected to cross INR 200 - 250

Wondering if I am doing the right thing, I was waiting on Har Ki Pauri, Haridwar for the Ganga aarti to start. It was six thirty in the evening, the

“And here comes Swami ji”, said one of my co-interns as we were waiting for him to arrive. That was May 25th, when all the interns at Patanjali Ayurved Ltd.

Om. Patanjali Ayurved Limited (PAL). This name needs no introduction. There is no denying the fact that The stalwarts of the FMCG industry are perplexed and thrilled by the stupendous

This is a semi-hypothetical case study created in order to teach the concept of making a brief.

One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding as well?

Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to control last-mile

‪#‎BabaRamdev‬’s ‪#‎Patanjali‬ is in the news. It is estimated that Patanjali's Sales is likely to top INR 5000 crore by the end of FY’16.