Real interview experiences from candidates across top B-schools.
Patanjali23 Aug 2018 · 5 min read
Baba Ramdev's Patanjali galloping sales are showing no signs of stalling. In the year ending March'16, his company's sales stood at INR 105.61 billion. And it is projected to cross INR 200 - 250 bill…
InsideIIM
Read Now →27 Jun 2018 · 7 min read
Wondering if I am doing the right thing, I was waiting on Har Ki Pauri, Haridwar for the Ganga aarti to start. It was six thirty in the evening, the last day of the second week of my summer internshi…
InsideIIM
Read Now →19 Jun 2018 · 4 min read
“And here comes Swami ji”, said one of my co-interns as we were waiting for him to arrive. That was May 25 th , when all the interns at Patanjali Ayurved Ltd. got a chance to meet Swami ji (aka Baba …
InsideIIM
Read Now →18 Jun 2018 · 7 min read
Om. Patanjali Ayurved Limited (PAL) . This name needs no introduction. There is no denying the fact that The stalwarts of the FMCG industry are perplexed and thrilled by the stupendous rate at which …
InsideIIM
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Patanjali14 Sept 2017 · 3 min read
This is a semi-hypothetical case study created in order to teach the concept of making a brief. In the given situation, the marketing manager of Nice Hair Shampoo (H&F company) needs to prepare a…
InsideIIM
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Patanjali15 Sept 2016 · 4 min read
One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding as well? Patanjali's core competence of being Indian and ayurvedic augurs quite well for t…
InsideIIM
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Patanjali06 Jan 2016 · 31 min read
Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to …
InsideIIM
Read Now →
Patanjali07 Dec 2015 · 5 min read
# BabaRamdev ’s # Patanjali is in the news. It is estimated that Patanjali's Sales is likely to top INR 5000 crore by the end of FY’16. How is Patanjali able to clock impressive sales growth fi…
InsideIIM
Read Now →Patanjali23 Aug 2018 · 5 min read
Baba Ramdev's Patanjali galloping sales are showing no signs of stalling. In the year ending March'16, his company's sales stood at INR 105.61 billion. And it is projected to cross INR 200 - 250 bill…
InsideIIM
Read Now →27 Jun 2018 · 7 min read
Wondering if I am doing the right thing, I was waiting on Har Ki Pauri, Haridwar for the Ganga aarti to start. It was six thirty in the evening, the last day of the second week of my summer internshi…
InsideIIM
Read Now →19 Jun 2018 · 4 min read
“And here comes Swami ji”, said one of my co-interns as we were waiting for him to arrive. That was May 25 th , when all the interns at Patanjali Ayurved Ltd. got a chance to meet Swami ji (aka Baba …
InsideIIM
Read Now →18 Jun 2018 · 7 min read
Om. Patanjali Ayurved Limited (PAL) . This name needs no introduction. There is no denying the fact that The stalwarts of the FMCG industry are perplexed and thrilled by the stupendous rate at which …
InsideIIM
Read Now →Patanjali14 Sept 2017 · 3 min read
This is a semi-hypothetical case study created in order to teach the concept of making a brief. In the given situation, the marketing manager of Nice Hair Shampoo (H&F company) needs to prepare a…
InsideIIM
Read Now →Patanjali15 Sept 2016 · 4 min read
One of the principles of yoga may well be to stretch but does that apply equally to the practice of branding as well? Patanjali's core competence of being Indian and ayurvedic augurs quite well for t…
InsideIIM
Read Now →Patanjali06 Jan 2016 · 31 min read
Business strategist Rajesh Srivastava analyses the secret behind the success of Baba Ramdev's Patanjali, the rise of Kabaddi, Uber's strategy, Maggi Noodles' comeback, Google and Facebook's drive to …
InsideIIM
Read Now →Patanjali07 Dec 2015 · 5 min read
# BabaRamdev ’s # Patanjali is in the news. It is estimated that Patanjali's Sales is likely to top INR 5000 crore by the end of FY’16. How is Patanjali able to clock impressive sales growth fi…
InsideIIM
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