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Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta
Saffola

Resurgence Of Saffola : A Branding Strategy - Niteen Bali, IIM Calcutta

23 Sept 2016 · 3 min read

"Saffola is a healthcare brand and a flagship brand in the edible oils category for Marico. Its portfolio spans product categories - edible oils, functional foods,and salt. For the last 10 years, Saf…

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