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Tata Zica25 Feb 2016 · 5 min read
Tata Motors had to consider re-branding its new car Zica, because it didn't quite research the fact well enough that Zika was a virus that was spreading through the world. Zika was declared a global …
InsideIIM
Read Now →Tata Zica25 Feb 2016 · 5 min read
Tata Motors had to consider re-branding its new car Zica, because it didn't quite research the fact well enough that Zika was a virus that was spreading through the world. Zika was declared a global …
InsideIIM
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