You may not know that you have used them but you surely would have come across them one way or the other. Yes, I am talking about ABG products. The oldest memory that I have is of Freshwrapp. It reminds of the delicious food that my mother has given me for tiffin and wrapped it in Freshwrapp. A memory that will stay with me forever. My next memory was with an apparel brand of ABG. Four years back I started my first job and I was looking for formal-wear. I came across formals of the brand Van Heusen. I always thought Van Heusen only had menswear and that was when my myth was broken. I loved their formal-wear collection and immediately bought around four pairs of it. It made a memory for a new start in my life. Apparel reminds me of another favourite of mine which is Pantaloons. The memories it has made cannot be counted and is still making. You need apparel, walk into Pantaloons, it will never disappoint you with its collection, ambience at the store, offers and the loyalty program. You will surely find something good for yourself. A recent product that I came across was Liva. ABG entered fluid fashion with this product, making fashion friendly. The fabric is being soft and light is very comfortable to wear. The cherry on the cake is its hundred percent natural and eco-friendly. ABG has been a part of my life at various stages and in various ways. Thanks for the memories and I am sure there are many more to come!!!