Aditya Birla Group, ever since it was founded in 1857, has always been striving to deliver superior value to the customers and the society as a whole. Van Heusen , Ultratech Cement ,Allen Solly, Louis Philippe, Pantaloons, Peter England, Ralph Lauren are the well-known brands used and preferred over other alternatives in the market. Idea Cellular, after the merger with Vodafone India is now the largest telecom company in India in terms of revenue and subscribers.
By acquiring major brands in certain sectors and doing mergers in others, Aditya Birla Group has ensured that they live up to their mission of providing the best to the society.
The beautiful Bandra-Worli Sea Link is another beautiful standing testimony of how they’ve made India beautiful, while connecting the two sides of the city, Mumbai.
For me as an individual, ABG has provided the opportunity to not compromise on quality and has set the benchmark against which I would compare the products that I would use in my daily life. The most important thing is that it has its presence in almost all the major sectors, which provides people with a good number of options and the assurance that quality will not be compromised.
The company never shies away from CSR activities. They have collaborated with Startup India to foster innovation, improve customer satisfaction and address the environmental concerns. The group has transcended its boundaries and worked for those whom they care about, through the welfare driven activities in about 5000 villages. With its motto of social inclusion, it has raised its CSR investments to over Rs. 500 crores, while affecting the lives of countless men, women, and children.
The presence of ABG forces other players in the market to provide quality products at a fair price. ABG’s future ventures would hopefully be similarly beneficial to everyone.
This is how big, Aditya Birla Group is, in not just my life, but the lives of those billions of people.
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