MBA Student1 minutes

What Business Is Apple In?

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Rajesh Srivastava
Rajesh Srivastava

Apple is today the world's most valuable company - its Market Cap. tops $ 800 Billion!

Have you ever wondered what business Apple is in?

Is it desktop computing through Mac range? Or, Is it laptop computing through MacBook Air? Or, Is it tablets through iPad? Or, is it music through iPod? Or, is it Smartphones through iPhone? Or, is it watch business through Apple Watch?

I feel Apple has steadfastly been in only one business: personal computing.

Every new launch merely reduces the size of the screen.

No wonder Steve Jobs, when introducing the iPhone mentioned all the wonderful things that it can go along with the fact that it can also make calls. And Tim Cook also said the wonderful things that Apple Watch can do along with keeping time for us.

What is your view of Apple? Why it so super successful? What business is it in?

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What Business Is Apple In?