Competitions2 minutes

What is Big? Big is what "BIG" does.

...
Siddharth Verma
Siddharth Verma

1857, the year of India’s first war of Independence was the same year when Aditya Birla Group was formed. Since then, ABG has grown with India and India’s people ambitions. The values of the company, Integrity, Commitment, Passion, Seamlessness and speed, this power of 5 makes Aditya Birla Group big for me. Being a Road Engineer myself, I have spent almost 9 years of my life around cement. I do feel tired after coming from work but every time I look at the ad of Ultratech cement “bade Iradon me jaan daal de” on television it revamped my faith and dedication in my Job. As a road professional I know how important is to provide filler material in Road tires to prevent its damage such big is the impact of ABG Birla Carbon.

Coming to the fashion brands, I always thought that Allen Solly, Louis Phillip, Van Heusen and Peter England are International brands. But when I came to know that these brands are owned by Aditya Birla Group, I understood the stature of the company. And when you think this is Big, it makes you revisit your theory by telling that ABG owes Ralph Lauren, Pantaloons and many other brands. This just redefines the definition of ‘BIG’. The thing that protects our smartphones, the cover glass is made using the Hindalco Aluminum. In the last I  would like to say that Big is massive but at the same time with microscopic presence, Big is indispensable and at the same time the lifeline, Big is all about great lifestyle and at the same time can be in your palm, big is Aditya Birla Group.

Comments

Join the Conversation

Sign in to share your thoughts, reply to comments, and engage with the community.

Get career insights straight to your inbox

Join 25,000+ MBA students and professionals who receive our weekly newsletter with placement tips and industry insights.

Checking login…

We respect your privacy. Unsubscribe at any time.

What is Big? Big is what "BIG" does.