While change being the only constant in the world, ABG is the only constant in life. Starting from the lifestyle options such as Van-Heusen and telecommunication services like Vodafone-Idea to financial services such as mutual funds or the tires made by Birla carbon. Probably I stay in a home which is built with Ultratech cement and use products which are made using the cans that Hindalco recycled. Not only because of the number of products I use but because of the experience I get every time while buying those is what makes them big in my life. It is really arduous to recollect all the ways in which ABG has been a part of my life. But the one factor which I associate the most with the group is its philanthropic activities; let it be a contribution in polio eradication, women empowerment, helping school children, academic scholarships, or any one of the innumerable things. It is the feeling that aligns with the work of the group which in turn makes them big in everyone'e life.
Well, one can measure the number of services that the group provides or the number of brands that one uses but I believe it is not only the quantity that makes them big but also the quality just like the feeling that matters and not the money. I probably use products and services which are provided directly or indirectly by ABG and I don't even know it. The satisfaction that I derive from the quality of these services is what makes them big in my life. I believe 'big' is a subjective term and should be measured with aspects such as quality and satisfaction. Quantity is just the result that ensues from that satisfaction.
While everyone has someone that is a part of his life, ABG is someone who is 'big' in almost everyone's life; or as they like to call 'big is massive, big is microscopic but mostly big is indispensable. Big is the lifeline, big is about great style, big is in your palm, big makes distances disappear, big is for everyone'.